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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Sep 11, 2017 by Brian Weiss
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. - Facebook tests a new ad format that puts it further ahead of its competitors
Sep 11, 2017 by Wesley Young
Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns. - How to market your brand using interactive native content, Part 6
Sep 11, 2017 by Jane Loring
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. - At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Sep 11, 2017 by Barry Levine
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the program. - Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
Sep 11, 2017 by Ginny Marvin
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages. - 12-part recipe for product descriptions that sell
Sep 11, 2017 by John Lincoln
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers. - iSpot.tv launches attention-getting analytics for TV ads
Sep 11, 2017 by Barry Levine
Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of interest. - Google rolling out support for AMP landing page in AdWords search campaigns globally
Sep 11, 2017 by Ginny Marvin
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. - Lead the charge to use data in every stage of your design process
Sep 11, 2017 by Brian Massey
If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions. - Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
Sep 11, 2017 by Ginny Marvin
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. - FAQ: Addressable TV & the convergence of digital video and TV ad buying
Sep 11, 2017 by Ginny Marvin
A look at the state of cross-device media buying and the challenges and opportunities that lie ahead. - Google Attribution: Is Google stepping in because no one else would?
Sep 8, 2017 by Andrew Goodman
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. - An email marketer’s top-level guide to DMARC, your best anti-phishing tool
Sep 8, 2017 by Scott Heimes
How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. - 6 things you need to know about Google’s Q&A feature on Google Maps
Sep 8, 2017 by Joy Hawkins
Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.
Online Marketing News From Around The Web:
Business Issues
- Google challenges record EU antitrust fine in court, Reuters
- Vevo is set to pull in nearly $200 million in upfront ad deals in 2017, Business Insider
- Why Amazon’s Growth Ambitions Don’t Fit in Seattle, Wall Street Journal
Content Marketing
- How adidas Put Culture at the Core of Their Content Marketing Strategy, Top Rank Marketing Blog
- How to Repurpose Content Effectively, CopyPressed
- Tips to Become an Authority Through Content Marketing, Small Biz Trends
E-Commerce
- 3 Critical Components That Affect Ecommerce Sales, Search Engine People
- 5 Reasons Your Omnichannel Retail Strategy Is Failing, Practical Ecommerce
- 9 Simple eCommerce Content Marketing Tips You Can Start Using Today, Small Biz Trends
Email Marketing
- Calling All Email Marketers: Here’s Everything You Need to Know About GDPR, Movable Ink Blog
- Is Your Email Marketing Ready for Holiday 2017?, Multichannel Merchant
- Seven Salient (and Strange) Email Marketing Insights, Crazy Egg
General Internet Marketing
- 10 Tips for an Effective Marketing Blueprint to Build Your Small Business, Small Biz Trends
- Key Questions to Ask For Niche Audience Ad Copy, Clix Marketing
- The Problem That’s Quietly Sabotaging Your Marketing Budget, Contently
Internet Marketing Industry
- myDSP Announces Large-Scale Gender Targeting Now Available for iOS and Android, PR Newswire
- SSI Partners with LiveRamp, PR Newswire
MarTech
- ‘It’s the gut of ad tech’: Inside the rise of Dmexco, Digiday
- Buying DX Technology Is Easy. Finding a Solution Is Hard, CMS Wire
Mobile/Local Marketing
- Google AMP Case Study – Leads Dropped by 59% (How to Disable It), Kinsta
- The New “Location, Location, Location” in Retail, Street Fight
- UK Mobile Users Weigh in on Least Favorite Mobile Ad Formats, eMarketer
Social Media
- Customers Continue to Engage with Snapchat Marketing Content, KoMarketing
- Twitter is Testing a Built-in Tweetstorm Feature, Search Engine Journal
- When Is the Best Time to Post on Facebook?, Simply Measured
Video
- 5 Ways You’re Turning off Audiences with Bad Video Marketing, Top Rank Marketing Blog
- Engagement with Instagram Videos Is Surging, eMarketer
- The Digital Marketer’s Guide to Video, Fifteen Design
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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