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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Report: Facebook activity dwindles in 2016, influencer marketing is up
Feb 13, 2017 by Tamar Weinberg
Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board. - Performance and integration: The foundation of marketing technology stack success
Feb 13, 2017 by Jim Yu
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. - The impact (and lack thereof) of Google’s mobile popup algorithm
Feb 13, 2017 by Glenn Gabe
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact. - Why brands should embrace UGC as part of their marketing strategy
Feb 13, 2017 by Travis Wright
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. - Report: Marketers like AI-based tools, but think they already have them
Feb 13, 2017 by Barry Levine
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers. - Beyond the Like: Measuring Facebook Reactions
Feb 13, 2017 by Chris Kerns
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content. - Report: more than 13 million proximity sensors now deployed globally
Feb 12, 2017 by Greg Sterling
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform, says Unacast. - Google image search lead Randy Keller jumps to Pinterest
Feb 10, 2017 by Greg Sterling
Image search and discovery are at the center of the user experience.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
- All Editors are Not the Same, so Which do You Need?, Problogger
- Blogging Renaissance: Why You Must Blog Now, Heidi Cohen
- Partnering With Non-Profits Is a Great Way to Promote Your Blog, The Blog Herald
- The Relevance of Blogging to Your Life, Compukol
Business Issues
- Buzzfeed CEO: Here’s Why Facebook Isn’t Crushing Us, Business Insider
- Apple CEO Tim Cook calls for a “massive campaign” to combat fake news, Quartz
- Inside the Google News team, Business Insider
- Jeff Bezos wants Amazon to be the next HBO, Showtime, New York Post
Content Marketing
- 3 ways to build content for sales and marketing, Mobile Commerce Daily
- B2B Content Marketing, CopyPressed
- How to Create Exceptional Content Even If You Suck at Creating Content, Jeff Bullas
- THE HACKIES: How to use your unique dataset to create valuable content, Chief Marketing Technologist
Conversion Optimization
- Must-Read Tips On How To Improve Site Usability For Better Conversions, Search Engine People
Copywriting, Design & Usability
- 14 Best Quiz Plugins for WordPress to Improve User Engagement, WPExplorer
- 5 Writing Techniques that Stir Your Audience to Action, Copyblogger
- Hardening WordPress: A Beginners Guide To WordPress Security, The Sales Lion
- Poor User Experience Drains Productivity and Your Bottom Line, CMS Wire
- The SEO Copywriting Checklist, Bruce Clay
Domaining
E-Commerce
- 2017 Ecommerce Marketing Checklist, Practical Ecommerce
- Amazon warns that trade protectionism could hurt business, Reuters
- Amazon’s Living Lab: Reimagining Retail on Seattle Streets, New York Times
- Omnichannel vs Multichannel: Are they so different?, Multichannel Marketer
- What is Amazon A+ Content (And How It Makes More Sales), Ignite Visibility
Email Marketing
- 8 Ways to Boost Your Email Open Rates, Movable Ink Blog
- Email List Segmentation Impact on Open, Click, Bounce, and Unsub Rates, MarketingProfs
- Monetize Your Email, Domain Name Wire
General Internet Marketing
- 5 Online Marketing Tactics I Learned From My Previous Startup, Kiss Metrics
- Apps to create DIY ads, 3Q Digital
- How brands and publishers are building platform-first business on Amazon or Facebook, Digiday
- Lessons From a Veteran Super Bowl Marketer, Adweek
- The Key To Unlocking the ROI of Enterprise Influencer Marketing, Top Rank Marketing Blog
Internet Marketing Industry
MarTech
- “They buy into their own Kool-Aid”: Confessions of a fed-up ad tech exec, Digiday
- Keeping Up in AdTech. Remember: Keep Your Eyes on the Prize, MarTech Advisor
- The Marriage Is Off Between Ad Tech And Mar Tech, AdExchanger
- The most memorable martech resume I’ve seen, Chief Marketing Technologist
Mobile/Local Marketing
- 6 Local Marketing Tips to Thrive This Valentine’s Day, MarTech Advisor
- Push notification basics every marketer needs to know, Tune
Other Items
- Handful of “highly toxic” Wikipedia editors cause 9% of abuse on the site, Ars Technica
- Yahoo Mail Update: Never Guess Who’s Calling or Email Yourself a Photo Again, Yahoo
Reputation Management
- Brand Reputation Management: Why Content Marketing Can Help, Stone Temple
- How Data-Driven Insights Build Strong Brand Community, Convince and Convert
Social Media
- Advanced Facebook Page Insights: An Analysis Guide for Marketers, Social Media Examiner
- Build Your Social Media Army Before You Need It, Social Media Explorer
- Does Facebook Have an Identity Crisis?, eMarketer
- Facebook Ad Targeting: A Complete Guide, MarketingProfs
- Facebook Now Allows Gif Ads, Ignite Visibility
- How to Fill the Gaps in Your 2017 Social Marketing Plan, Simply Measured
- More than 60 percent of Snapchat users skip ads on the platform, Digiday
- Pros and cons of creating multiple brand Facebook pages, Econsultancy
- This very distressed purple bird is derailing conversations across Facebook, The Verge
- Twitter plans to trim down its ads products, TechCrunch
- Why Snapcodes for Business are a Promotional Game-Changer, Epicosity
Video
- 4 Predictions for Video Marketing in 2017, MarTech Advisor
- A Complete Beginner’s Guide to Video Marketing in 2017, Buffer Blog
- Facebook Tries to Offer Music Labels a YouTube Alternative, Bloomberg
- How Video Marketing Can Transform Your Funnel, Search Engine Journal
- The 9 Critical Live Streaming Statistics Marketers Must Know, MediaKix
- Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?, Tubular Insights
- YouTube Kids turns 2 and there’s lots to celebrate!, Official YouTube Blog
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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