Marketing Day: Facebook copies Snapchat again, Twitter pre-roll ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!
  
  Mar 28, 2017 by Marketing Land
  
  For the past 10 years, search marketers have purchased every available seat for SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced search marketers like you.
• SMX West session: Harnessing the power of online reviews
  
  Mar 28, 2017 by Greg Gifford
  
  Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.
• Top 10 insights on local marketing at LSA17
  
  Mar 28, 2017 by Wesley Young
  
  Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.
• Preparing for local reach in a ‘post-rank’ world: Get your data in line
  
  Mar 28, 2017 by Megan Hannay
  
  How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
• Pay-per-visit mobile ad model uses AI to predict store visitation
  
  Mar 28, 2017 by Greg Sterling
  
  Blis will charge marketers only for targeted customers who have gone into a store.
• Facebook brings more Snapchat functionality into its mobile app
  
  Mar 28, 2017 by Tamar Weinberg
  
  Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
• IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
  
  Mar 28, 2017 by Barry Levine
  
  The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.
• Twitter to bring pre-roll ads to Periscope videos
  
  Mar 28, 2017 by Tamar Weinberg
  
  Pre-roll ads will be shown on both live videos and replays.
• Make me an offer: Rating the effectiveness of common email offers
  
  Mar 28, 2017 by Jason Warnock
  
  Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.
• 7 powerful SEO & management tools to make your social media efforts more effective
  
  Mar 28, 2017 by Jordan Kasteler
  
  Looking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add them to your arsenal.
• Header bidding: What marketers need to know
  
  Mar 28, 2017 by Ratko Vidakovic
  
  What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.
• Inside chatbots’ year of growing pains: ‘We’re at an inflection point’
  
  Mar 28, 2017 by Tim Peterson
  
  Chatbots in apps like Facebook’s Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.

Online Marketing News From Around The Web:

Analytics

• Facebook Insights: The Beginner’s Guide to Facebook Analytics, The Buffer Blog

Content Marketing

• 4 Content Promotion Strategies to Increase Engagement, Marketo
• 6 Content Marketing Myths for Entrepreneurs, CopyPressed
• 7 Tips for Telling Content Unicorns from Content Donkeys, Small Biz Trends
• Remember the “Why:” How to Inject Forward-Thinking into Your Messaging, Epicosity
• When Can You Expect to See Content Marketing Results?, KoMarketing

Conversion Optimization

• 6 Ways to Increase Soft Conversions Before the Sale, Search Engine Journal

Copywriting, Design & Usability

• Everything Is Part Of The User Experience, Usability Geek
• How Outlines Hone Your Content and Improve Your Writing, Convince and Convert

Domaining

• Rightside changes brand blocking service for new TLDs, Domain Name Wire
• Want a .makeup domain? It will soon cost over $5,000 per year, Domain Name Wire

E-Commerce

• Amazon completes its first public US drone delivery, Retail Dive
• Amazon debuts AmazonFresh Pickup, drive-up groceries delivered to your trunk, TechCrunch
• Emerging Trends in eCommerce, Inflow
• It’s Content’s Turn to Lead Ecommerce Innovation, CMS Wire

Email Marketing

• 25 Subject Lines That Will Put Spring in your Emails, VerticalResponse
• 4 Crafty, Not Clingy Ways to Personalize Your Emails, Movable Ink Blog

General Internet Marketing

• CMO’s Guide to Customer Journey Marketing, MarTech Advisor

Internet Marketing Industry

• AppsFlyer Launches Pivot, A New Analysis Tool Aimed at Repealing and Replacing Marketers’ Reliance on Excel, Market Wired
• Acxiom and Viant Strengthen Partnership and Integration, Business Wire
• ShopKeep Announces BigCommerce Integration, Business Wire

MarTech

• Adobe Technology Is Worth the Effort, Marketing Cloud Customers Say, CMS Wire
• How we built our Facebook chatbot: What does it do, and what’s the point?, Econsultancy
• The Difference Between AdTech and MarTech, Digiday
• The Need for MarTech and Business Integration, MarTech Advisor

Mobile/Local Marketing

• I studied the top 500 App Store keywords so you wouldn’t have to, Tune
• Mobile marketers: Getting massive engagement with push notifications, Tune
• Monetizing your mobile app doesn’t have to suck, VentureBeat

Other Items

• Google Home and Wifi arrive in the UK, The Official Google Blog
• With connected devices, a smarter home is just an “Ok Google” away, The Official Google Blog

Social Media

• 9 Ways to Refine Your Twitter Ad Targeting, Social Media Examiner
• ¿Hablas Español? Check out our new features for Spanish speakers, Pinterest Blog
• Facebook Ad Benchmarks – CTR, CPC, and CPA – by Industry, MarketingProfs
• How Instagram beat out Snapchat as fashion’s “social darling”, Digiday
• Millennials and College Students Prefer Snapchat to Facebook, Survey Says, Small Biz Trends
• Now people can download your app directly from Pinterest, Pinterest for Business
• Snapchat Wants Big Ad Bucks, But Is That Holding It Back?, AdAge
• The Facebook Ad Type With the Best ROI – The AdStage Blog, The AdStage Blog
• The winners and losers of Facebook’s dive into header bidding, Digiday

Video

• Analysts predict the YouTube ad boycott will cost Google $750 million, Business Insider
• Animaker Introduces First Animated Vertical Video Platform, Small Biz Trends
• Memo to Big Brands: Declare Victory and Advertise on YouTube Again, Tubular Insights
• What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers, Adweek
• Who Wins and Who Loses In YouTube’s Falling Out With Brands, AdAge
• YouTube Videos Losing to Facebook Native Videos, Search Engine Journal

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Channel: CMO ZoneMarketing Day