Posted by 
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Take the MarTech survey: Is marketing art or science?
Apr 7, 2017 by Marketing Land
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. - Facebook adds email signup & Page Like call-to-action buttons to Instant Articles
Apr 7, 2017 by Tim Peterson
Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app. - Scaling your content without draining your budget
Apr 7, 2017 by Seth Price
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution. - What the data tells us about the death of exact match and its impact
Apr 7, 2017 by Aaron Levy
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. - From the Editor’s Desk: Why we cross-post articles across our websites
Apr 7, 2017 by Matt McGee
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites. - Sticky now tracks eyes and emotions to guide your ad campaign
Apr 7, 2017 by Barry Levine
The new Sticky AdVantage service can analyze more kinds of ads — and provide more campaign feedback — than the company’s previous AdEmotion. - Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
Apr 7, 2017 by Barry Levine
How will Google’s effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes. - How to rule the App Store in 2017: 5 trends to use to your advantage
Apr 7, 2017 by Gilad Bechar
In the fierce battle for attention in the App Store, how do you stay ahead of the competition? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you. - Is Snapchat’s bubble about to burst?
Apr 7, 2017 by Laura Collins
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat’s glory days are over. Columnist Laura Collins looks at what the future has in store for the social media network. - The Path to CMO with Taco Bell’s Marisa Thalberg [Podcast]
Apr 7, 2017 by Matt McGee
In this week’s show, our “Path to CMO” series continues as we visit with Taco Bell’s Marisa Thalberg to learn about her marketing career and … weddings at Taco Bell? - Twitter officially opens direct messages to chatbots
Apr 7, 2017 by Tim Peterson
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger. - 5 Hottest Trends in Advanced Analytics
Apr 6, 2017 by Digital Marketing Depot
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? - In the age of RankBrain, these foundational SEO issues still matter
Apr 6, 2017 by Nate Dame
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. - YouTube channels must now hit 10K views to start earning ad revenue
Apr 6, 2017 by Ginny Marvin
The change aims to improve brand safety measures of the YouTube Partner Program.
Online Marketing News From Around The Web:
Analytics
- 3 Free Business Dashboards to Track Your Marketing Like a Pro, Constant Contact
- 5 Multi-Touch Attribution Models for Measuring Campaign Success, 3Q Digital
- Third-party measurement is no magic bullet, Digiday
- What Full-Funnel Social Analytics Actually Means, Simply Measured
Business Issues
- Amazon to Add 30,000 Part-Time U.S. Jobs, Wall Street Journal
- Facebook virtual reality unit Oculus faces lawsuit over imaging patent, Reuters
- Twitter pulls lawsuit over anti-Trump account, says summons withdrawn, Reuters
Content Marketing
- Simplify Your Content Marketing Strategy with a One-Page Plan, Content Marketing Institute
Copywriting, Design & Usability
Domaining
E-Commerce
- Ecommerce Puts Squeeze on UK Supermarkets, eMarketer
- Report: Amazon outpaces US market growth in sales of household items, Retail Dive
Email Marketing
General Internet Marketing
- 3 Ways to Make Personalized Marketing a Practice, Not a Goal, Marketo
- 5 data assumptions that marketers should avoid, Chief Marketing Technologist
- One-To-One Marketing With A 90-Degree View Of the Consumer, AdExchanger
MarTech
- 5 Ways to Leverage Market Research Tech to Improve Marketing Strategy, MarTech Advisor
- Copyranter: Tech is ruining everything, including advertising, Digiday
- Creative Collaboration Solutions: The Next Generation of MarTech?, CMS Wire
- MarTech Advisor’s Investscape Q1 2017, MarTech Advisor
Mobile/Local Marketing
- From AMP to Progressive Web App, Accelerated Mobile Pages Project
- How Much Time Do US Adults Spend on Mobile Each Day?, MarketingProfs
- Realizing the Potential of Mobile Measurement, Think with Google
- Study: Shoppers more willing to consult mobile phones than associates while in stores, Retail Dive
Reputation Management
- Your Brand is Everywhere. How Do You Control It?, Overit Blog
Social Media
- How Facebook Users Really Feel About Your Ads [NEW STUDY], CPC Strategy
- 175 million people discovering new possibilities on Pinterest, Pinterest for Business
- Facebook makes it easier to find groups that brands care about, CNET
- Introducing Better Insights into How Your Ads Work, Facebook for Business
- Why Small Businesses Have the Social Media Marketing Advantage, Duct Tape Marketing
Video
- All Periscope Users Can Now Broadcast 360 Video Through iOS, Producer, Adweek
- Live Video: Tips and Techniques for Creating Great Content, Social Media Examiner
- Missouri Star Quilt Company: Our YouTube Story, Official YouTube Blog
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
Related Topics