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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Feb 24, 2017 by Justin Freid
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities. - A review of free PPC reporting solutions from Google
Feb 24, 2017 by Frederick Vallaeys
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. - Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn
Feb 24, 2017 by Barry Levine
This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market reach. - Revcontent buys content rec engine Rover
Feb 24, 2017 by Barry Levine
By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’ - The tyranny of a blank page: Why creative matters most
Feb 24, 2017 by Peter Minnium
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle. - Why longer Facebook Live streams mean more engagement
Feb 24, 2017 by Carla Marshall
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement. - Amazon Alexa surpasses 10,000 skills
Feb 23, 2017 by Matt McGee
In the midst of rapid growth, Alexa team says News & Gaming skills are the most popular categories. - The 5 Pillars of Marketing Automation Success
Feb 23, 2017 by Digital Marketing Depot
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one.
Online Marketing News From Around The Web:
Affiliate Marketing
- Affilitizer Claims to Connect Publishers with Relevant Monetization, Small Biz Trends
Analytics
Blogs & Blogging
- Freelancers Do More Than Blog, CopyPressed
- StickPNG: A Blogger’s Haven For Copyright Free Images, The Blog Herald
- The One Tip That Will Help Your Blog Posts Get 100x More Views, Search Engine Journal
Business Issues
- Pandora Partners With A Million Ads to Become the First Publisher to Deliver Dynamic Creative Audio Advertising, Business Wire
Content Marketing
- 3 Insights for Creating Viral Content, Duct Tape Marketing
- 5 Research Insights to Drive Your Content Marketing, Content Marketing Institute
- How to Repurpose Your Content Like a Champion, Search Engine Journal
- Secrets of Effective Brand Storytelling, Social Media Explorer
- The Five Sales Letters Every Marketer Should Know, Hands Down, Crazy Egg
- What to Do When Your Content Doesn’t Generate Leads, Convince and Convert
Copywriting, Design & Usability
- How to Build a Website in 15 Minutes, Constant Contact
- Why Mobile Page Speed Is a Visual Designer’s Problem, Think with Google
E-Commerce
- 7 Tips to Help Brands and Retailers Combat Amazon, Multichannel Marketer
- Amazon Consumer Survey 2017, CPC Strategy
- Chatbots help usher in online sales from millennials, Mobile Commerce Daily
- Crafting A More Robust Cart Recovery Strategy, Multichannel Marketer
- Global Retailers Still Haven’t Cracked the Code on Their Digital Strategy, eMarketer
- How smaller retailers can utilize data as effectively as Amazon, Internet Retailer
- Survey: Digital transformation 2017’s top priority for many retailers, Retail Dive
- Turn Your Ecommerce Site Into a Revenue-Generating Tour De Force, CMS Wire
Email Marketing
- 3 reasons retailers fall short in email and social media marketing, Internet Retailer
General Internet Marketing
- 3 Digital Advertising Trends To Jump On Fast (Don’t Miss The Boat), Ignite Visibility
- ‘It wasn’t even a question’: The simple calculation for pulling advertising off Breitbart, The Washington Post
- The 3 M’s of Performance Marketing: What Every CEO Should Know, CMS Wire
- The next evolution of influencer marketing, Mobile Commerce Daily
Internet Marketing Industry
MarTech
- 3 Ways Marketing Automation Changed My Life, Marketo
- How to Choose the Best Customer Care Technology, Multichannel Marketer
- Marketing Technology: Choosing an email service provider to fit your needs in 4 steps, MarketingSherpa Blog
- The Mobile Decade: Trends and Questions for Marketers, MarTech Advisor
- Welcome to the New Automation Age, Conversocial
Mobile/Local Marketing
- Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed, Think with Google
- Four Mobile Marketing Trends That Made a Big Impact in 2016, MarTech Advisor
- Google AMP Is 1-Year-Old Today: Can We Make the Web Even Faster Now?, CMS Wire
- Winning the Consumer Electronics Shopping Moments That Matter, Think with Google
Other Items
- Delivering RCS messaging to Android users worldwide, The Official Google Blog
Social Media
- 5 Simple Tips to Creating an Unbeatable Facebook Ads Campaign, Kiss Metrics
- 6 Ways to Bring Social and Content Together in Your Plan, Simply Measured
- Confessions of a social agency exec: Clients still want to ‘go viral’, Digiday
- Facebook’s Reactions Are Now One Year Old, and They Have Been Used 300 Billion Times, Adweek
- Getting More People to Retweet Your Tweets, Compukol
- How To Prioritize Social Media Efforts, Search Engine People
- Inside Facebook’s recent product pitch to publishers, Digiday
- Instagram Facts & Stats – From Demographics to Filters, Top Accounts & More, MarketingProfs
- Pinterest Shop the Look builds up commerce initiatives, leverages customer journey, Mobile Commerce Daily
- Refresh Your Knowledge of Facebook Products with This Quiz, Facebook for Business
- Twitter is locking accounts that swear at famous people, The Verge
Video
- More brands are testing Facebook’s pricey live video ads, Digiday
- The 2017 Cheatsheet to Live Video, NewsWhip
- Video Blogging: How to Create Consistent YouTube Content, Social Media Examiner
- What Are the Most Shared Videos on Facebook?, NewsWhip
- YouTube Defeats Another Remove-and-Relocate Case–Darnaa v. Google, Eric Goldman
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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