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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook tests its News Feed with a new form of Related Articles
Apr 25, 2017 by Tamar WeinbergFacebook will show additional articles related to topics many people are talking about before a user clicks to read a story.
- 5 ways to monetize your social media followings
Apr 25, 2017 by Jordan KastelerColumnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook or Twitter.
- Weather Company’s data now available to any advertiser through LiveRamp
Apr 25, 2017 by Barry LevineThe new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
- Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
Apr 25, 2017 by AJ WilcoxOn the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.
- Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
Apr 24, 2017 by Scott BrinkerWe’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
Online Marketing News From Around The Web:
Analytics
- Direct Traffic is Dark Traffic, and That’s OK, www.seerinteractive.com
- Questions from Upcoming Analysts and Digital Professionals, www.e-nor.com
Blogs & Blogging
Business Issues
- Marissa Mayer Will Make $186 Million on Yahoo’s Sale to Verizon, New York Times
Content Marketing
- How To Write Content Without Having To Write It, Crazy Egg
- Searchmetrics Content Experience Creates New Paradigm For Online Storytelling and Content Creation, www.realwire.com
- Storyful & Weber Shandwick Launch Cognitive Context, a Content Intelligence Service for Marketers, PR Newswire
- The Content Assembly Line is Broken, Content Marketing Institute
- What Does B2B Content Marketing Success Look Like?, Pushing Social
Conversion Optimization
- How to Build and Structure a Conversion Optimization Team, ConversionXL
- New Evergage Study Shows Compelling Personalization Benefits, www.evergage.com
Copywriting, Design & Usability
- 3 Things Math Class Taught You About UX, Usability Geek
Display & Contextual Advertising
- Contextual Brand Safety: Now What?, Ad Exchanger
- New Report: Women, Professionals Excluded from Gaming Ad Targeting, PR Web
Domaining
- MarkMonitor tells .feedback to take a hike after “breach” claim, DomainIncite
- You need a plausible trademark to recover stolen domains through UDRP, Domain Name Wire
E-Commerce
- 7 Elements of a Return Policy That Sells, Practical E-Commerce
- Shopify launches B2B channel support, automated flash sales management, www.retaildive.com
Email Marketing
- New features: Mailing rescheduling, new customer profiles and more!, content.myemma.com
- The Email Priorities of Brand and Agency Marketers in 2017, MarketingProfs
Internet Marketing Industry
- Demandbase Account-Based Marketing Certification Now Available Online, www.demandbase.com
- MPP Global Joins IMRG to Promote Retail Innovation, www.mppglobal.com
MarTech
- Fake News: New Name, Old Problem. Can Programmatic Help?, Ad Age
- From 2016 to 2017, 5X more marketing automation vendors were added than removed, Chief Marketing Technologist Blog
- How is the Industry Tackling Video Header Bidding Latency?, www.martechadvisor.com
- InsideView Launches Insights Enterprise Worldwide for Microsoft Dynamics Customers, Market Wired
- Thunder Introduces DCO App with Launch of New App Program, Market Wired
Mobile/Local Marketing
- Dynamic Yield Launches New Solution to Turn High Mobile Traffic into Sales, www.prurgent.com
- Measure Mobile App Success with These 21 Essential Metrics, Web Analytics World
Other Items
- Wikipedia founder Jimmy Wales launches Wikitribune, a large-scale attempt to combat fake news, www.niemanlab.org
- Experimental Nighttime Photography with Nexus and Pixel, research.googleblog.com
- Google pushes fake news, hate-speech workshops (and YouTube) on UK teens, arstechnica.co.uk
- So Google Glass has made it into the new Museum of Failure, www.wareable.com
Social Media
- #HASHOFF Report: Instagram Dominance Unlikely to Let Up According to Top Influencers, PR Newswire
- 15 Audiences You Should Be Targeting with B2B Facebook Ads, komarketing.com
- An Introduction to Split Testing on Facebook, 3Q Digital
- Chatbot Or Not? Facebook Messenger Strategies Gain Modest Traction With Brands, Ad Exchanger
- How to Revive Your Dwindling Organic Facebook Reach, www.cmswire.com
- Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach, blog.bufferapp.com
- Your No-Nonsense Guide to Getting Started with Social Media Ads, Copyblogger
Video
- Teenagers Can’t Get Enough Mobile Video, Contently
- Twitter Video: How to Create Engaging Video Content, Social Media Examiner
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