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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Why mistakes make you a better link builder
Jul 19, 2017 by Julie Joyce
Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links. - Facebook plans to start testing Instant Article subscriptions as soon as October
Jul 19, 2017 by Tim Peterson
Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October. - Is your demand-side platform real or fake?
Jul 19, 2017 by Ratko Vidakovic
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for. - A billion reasons why loyalty marketers need customer identity
Jul 19, 2017 by Mike Sands
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. - 5 reasons to create content outside your niche
Jul 19, 2017 by Andrea Lehr
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. - 7 reasons to enter the 2017 Landy Awards
Jul 19, 2017 by Marketing Land
Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing. - How to market your brand using interactive native content — Part 4
Jul 19, 2017 by Jane Loring
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. - It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Jul 19, 2017 by Thomas Stern
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. - Video: How Snapchat’s Snap Publisher ad creation tool works
Jul 19, 2017 by Tim Peterson
Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos. - Winning strategies for product pages: Improving findability and buyability
Jul 19, 2017 by Andrew Waber
As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand’s products. - LiveRamp launches IdentityLink for Publishers
Jul 19, 2017 by Barry Levine
Participating publishers can offer Facebook-like people-based targeting on their sites. - Cedato offers Video Tech Stack for Publishers
Jul 19, 2017 by Barry Levine
This is the first such package by the native video provider for mid-tier site and app publishers.
Online Marketing News From Around The Web:
Business Issues
- Microsoft’s Wilsonville jobs are going to China, underscoring travails of domestic tech manufacturing, OregonLive.com
- Twitter Is Still Dismissing Harassment Reports And Frustrating Victims, BuzzFeed
Content Marketing
- Only Use “Content Marketing” With Marketers, Content Marketing Institute
E-Commerce
- 4 landing pages every smart retailer uses, VerticalResponse
- Advantages of B2B Ecommerce: Online Wholesale & B2B, Shopify Plus
- Amazon’s “Treasure Truck” deals program is expanding nationwide, TechCrunch
Email Marketing
- 5 Questions with an Email Expert: Roxana Shershin of Digital Additive, Movable Ink Blog
- The Savvy Marketers Guide to Unignorable Email Marketing, Ignite Visibility
- Time to Move On: Three email marketing habits your customers are sick of seeing, MarketingSherpa Blog
General Internet Marketing
- 5 Ways Effective Communication Can Energize Your Marketing Strategy, Social Media Explorer
- Dear Panicked and Stressed Marketers, It’s OK, Nobody’s Figured It All Out, CMS Wire
- Marketing Confidential: Marketers reveal their top 5 challenges, My Emma
Internet Marketing Industry
- Bynder Survey: Technology Roadblocks Holding Marketers Back, Market Wired
- MobAir Accelerates Its Growth By Opening A New Office In India, Market Wired
MarTech
- Apple launches machine learning research site, TechCrunch
- Dave Logan, VP of Products and Technology at Netsertive Talks Marketing Tech, MarTech Advisor
Mobile/Local Marketing
- 104 Mobile Marketing Stats, Facts, and Figures, MarketingProfs
- 4 Ways to Use Mobile Marketing in a B2B Marketing Strategy, MarketingProfs
- Find great apps and games on Google Play with the Editors’ Choice update, The Official Google Blog
Social Media
- 5 Top Tips for Building Community on Twitter, Marketo
- How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads, MailChimp Blog
- Social Media Advertising Budgets and Ad Spend Trends, MarketingProfs
Video
- Instagram Live Replays: What Marketers Need to Know, Social Media Examiner
- Millennial Males are Turning to YouTube and Facebook for Football Views and News, Tubular Insights
- The Live Blog: July 19, 2017, Facebook Media
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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