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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook redesigns news feed with larger link previews, circular profile photos
Aug 15, 2017 by Tim Peterson
While mostly cosmetic, Facebook’s changes are meant to make its social network easier to use. - Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update
Aug 15, 2017 by Tim Peterson
Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default. - Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Aug 15, 2017 by Greg Sterling
Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries. - AdWords app-install campaigns to sunset as Universal App Campaigns take over
Aug 15, 2017 by Greg Sterling
Google says Universal App Campaigns are now delivering 50% of app downloads across its network. - 10 tools for creating compelling content for social media
Aug 15, 2017 by Jordan Kasteler
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more. - Dun & Bradstreet is testing blockchain as a way to securely distribute its content
Aug 15, 2017 by Barry Levine
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers are. - Facebook lets brands promote publisher & influencer posts as ads
Aug 14, 2017 by Tim Peterson
New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
Online Marketing News From Around The Web:
Analytics
Business Issues
- Charlottesville is reshaping the fight against online hate, The Verge
- Facebook adds eBay’s Daily Deals to its Marketplace on mobile, TechCrunch
- U.S. judge says LinkedIn cannot block startup from public profile data, Reuters
Content Marketing
- How a Content Refresh Can Help You Avoid the Web’s Black Hole, KoMarketing
- How to Avoid 24 Big Mistakes in Content Marketing, Content Marketing Institute
- How To Make Your Content Stand Out In A Crowded Online Marketplace, Jeff Bullas
E-Commerce
- Amazon ranks first for back-to-school shoppers, Retail Dive
- Customer Acquisition vs. Retention: The Second Purchase, MarketingProfs
- Ecommerce: Northwestern University study on how online reviews affect sales, MarketingSherpa Blog
Email Marketing
- 3 email marketing strategies to implement right away, My Emma
- Sales Funnel Tracking: Attribution for B2B Email Marketers, MarketingProfs
- Why Email Remains the King of Communication, CMS Wire
General Internet Marketing
- 4 Internet Laws Marketers Should Be Aware Of, CopyPressed
- How to Assess Your Digital Marketing Mix Quickly, Portent
- How to Get Influencer Marketing to Work for You, MarTech Advisor
Internet Marketing Industry
- AccuWeather taps former Time Inc. Executive to lead rapidly growing multiplatform global sales organization, AccuWeather
- PebblePost Appoints BuzzFeed President Greg Coleman to Board of Directors, Market Wired
- Todd Benedict Joins Tapad As Chief Revenue Officer, North America, PR Newswire
MarTech
- 5 Ways Artificial Intelligence Can Help Your Brand Grow, Convince and Convert
Mobile/Local Marketing
- 47% of mobile users delete apps with no customer support, Retail Dive
- How To Setup Display Ads In Mobile Apps, PPC Hero
- Micro-Moments Now: Why “near me” intent is a “near you” opportunity, Think with Google
Social Media
- Are You Crushing Your Business Social Media Use?, Heidi Cohen
- How-To: Set Up a LinkedIn Lead Gen Ad, 3Q Digital
- Making News Feed an Easier Place to Connect and Navigate, Facebook Newsroom
Video
- The Live Blog: August 7, 2017, Facebook Media
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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