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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Anatomy of a Google search listing
Sep 21, 2017 by Stephan Spencer
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success. - 3 reasons SEO is the account-based marketer’s secret weapon
Sep 21, 2017 by Nate Dame
A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. - Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs
Sep 21, 2017 by Tim Peterson
M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends. - Display advertising: 3 ways to improve your campaign targeting
Sep 21, 2017 by Jacob Baadsgaard
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. - Want to win more sales this holiday season? Don’t bet the farm on digital
Sep 21, 2017 by Lewis Gersh
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital. - Facebook will target ads to people based on store visits, offline purchases, calls to businesses
Sep 21, 2017 by Tim Peterson
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting. - Pinterest’s interest-based ad-targeting options swell to more than 5,000
Sep 21, 2017 by Tim Peterson
Pinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion pins. - Lytics becomes first customer data platform to add campaign coordination
Sep 21, 2017 by Barry Levine
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’s customer data. - Facebook will add ‘more human review’ of ad-targeting options
Sep 20, 2017 by Tim Peterson
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.
Online Marketing News From Around The Web:
Analytics
Business Issues
- Larry Ellison Says Oracle Can Beat Amazon at Its Own Game, CMS Wire
- Russian-Bought Ads on Facebook Spur Lawmakers to Call for Tighter Rules, Wall Street Journal
Content Marketing
- 6 B2B Content Marketing Mistakes That Inhibit Success, KoMarketing
- Why You Should Be Using Your Content to Build Social Proof, Convince and Convert
E-Commerce
- E-commerce is being fueled by these key tech trends, Retail Dive
- From Shopping Cart to Ecommerce Platform and Back Again?, Practical Ecommerce
- Holiday Retail Sales Expected to Reach $1.5 Trillion, Multichannel Merchant
Email Marketing
- 11 Automated Emails You Should Be Sending with Your Engagement Platform, Marketo
- Our retail integrations turn your first-time buyers into loyal customers, My Emma
- The State of Email Marketing Personalization in 2017: Your Email Personalization Questions Answered, Movable Ink Blog
General Internet Marketing
- Act-On Releases 2017 CMO Index; New Profiles Emerge, Act-On
- Google and Facebook Tighten Grip on US Digital Ad Market, eMarketer
- Podcasts: Your Next Great Marketing Channel, Or Just a Fad?, Kiss Metrics
Internet Marketing Industry
- Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web – Digital Advertising Planning and Buying, Centro
- Seismic Announces Enhancements to its Partner Edge Program, Seismic
- ViralGains Attracts $13.5 Million Series B to Accelerate Growth of Industry’s Only Ad Journey Platform, Market Wired
MarTech
- Free Cloud-Native Tools Are Changing the Industry, CMS Wire
- I’ve joined HubSpot as VP platform ecosystem, and this is why, Chief Marketing Technologist
- MarTechExec Compiles Comprehensive Report on the Impact of AI on Modern Marketing, MarTechExec
Mobile/Local Marketing
- 5 Ways To Boost Conversions Using Web Push Notifications, Search Engine People
- Study: Mobile ad effectiveness increases 30% from prior year, Mobile Marketer
Social Media
- 5 Strategies That Will Really Grow Your Instagram Audience, Search Engine Journal
- Facebook on Local News Partnerships: “We’re Just Getting Started”, Street Fight
- Female Influencers Sidestep Snapchat, eMarketer
Video
- LinkedIn Native Video: What B2B Marketers Need to Know, Top Rank Marketing Blog
- Side effect of the pivot to video: audience shrinkage, Digiday
- The Small(er) Screen: How Smart Businesses Attract Customers on YouTube, Search Influence
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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