Posted by 
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 5 reasons why websites still matter to local search in 2017
May 23, 2017 by Wesley Young
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. - Stop overloading your Local SEO content!
May 23, 2017 by Greg Gifford
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. - Getting ahead of the game with predictive analytics
May 23, 2017 by Nick Iyengar
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. - Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
May 23, 2017 by Tim Peterson
A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. - Facebook wants to automate publishers’ direct-sold video ad deals
May 23, 2017 by Tim Peterson
Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. - Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
May 23, 2017 by Tim Peterson
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic. - Facebook enables all Pages to add guests to Live broadcasts on iOS
May 23, 2017 by Tim Peterson
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast. - Live blog: Google Marketing Next opening keynote
May 23, 2017 by Danny Sullivan
Google’s annual event for advertisers is expected to have a variety of product announcements. - Two social media heavyweights show us inside Amazon’s Influencer Program
May 23, 2017 by Amy Gesenhues
The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns. - Lotame partners with Survata to validate third-party data with users’ survey answers
May 23, 2017 by Barry Levine
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses. - Publishers: Tell your users what they’re getting out of viewing ads
May 23, 2017 by Ben Barokas
Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media. - YouTube location extensions, in-store sales measurement now available
May 23, 2017 by Greg Sterling
Google beefing up offline analytics with more in-store visitation and sales data. - Email vs. social: Which works best for B2C?
May 23, 2017 by Jordan Kasteler
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide. - Google launches free Google Attribution, hopes to kick last-click attribution to the curb
May 23, 2017 by Ginny Marvin
Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. - Amazon is paying Alexa game developers. Will that expand to all skills categories?
May 23, 2017 by Greg Sterling
The company is actively exploring new ways to reward skills developers. - Quora’s ads platform is out of beta and available globally
May 23, 2017 by Ginny Marvin
More than 300 advertisers are already running campaigns on the Q&A platform.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
- 7 Blogging Fixes For When You’re Stuck, Tired And Can’t Write A Thing, Jeff Bullas
- How to Attract Female Readership For Your Blog, The Blog Herald
- How To Repurpose A Blog Post Into A Slideshare, Search Engine People
- Medium makes its curated homepage available to all users, The Verge
Business Issues
- Facebook Is Building Its Own Neuroscience Center to Study Marketing, Adweek
- PayPal Beats Up on Sad Sack Pandora Over New Logo, Gizmodo
- Twitter brings on a new lead for its live video business, TechCrunch
- At Facebook we get things wrong – but we take our safety role seriously, The Guardian
Content Marketing
- 4 Awesome Interactive Infographics & Why They Rock, CopyPressed
- 7 Tricks No One Told You About Content Promotion, Search Engine Journal
- Content Marketing Stats & Trends: The State of Content in 2017, MarketingProfs
- How A Top 10 Digital Marketing Professional Uses Influencer Marketing to Boost Content, Social Media Explorer
- How to Influence Customers With UGC Marketing Campaigns, MarketingProfs
- The Only 10 Ways to Make Money From Content Marketing, Content Marketing Institute
- What is Cornerstone Content And Why It’s Important, Performancing
Conversion Optimization
- 3 Tips on High-Conversion Copy from a Sales Page Specialist, Copyblogger
- Default Category Sorts Can Harm Conversions, Practical Ecommerce
Copywriting, Design & Usability
- 20+ Essential Steps For Your WordPress Maintenance Checklist, WPExplorer
- Establishing a UX Budget, UXmatters
- Gaining Commitment to User-Centered Design Guidelines, UXmatters
- Why increasingly efficient UX might not always be a good thing, Econsultancy
Domaining
- Emoji + ASCII Domains Can Now Be Registered, Domain Investing
E-Commerce
- Amazon takes on Etsy with a new shop featuring handcrafted items for weddings, TechCrunch
- Chinese e-commerce giant JD.com is planning to deliver a ton of stuff “literally” by drone, Quartz
- Don’t Lose your Funds to Amazon – How to Stay Within The Operating Agreement, Problogger
- eCommerce Category Page Optimization, Inflow
- Navigating International Payment Methods, for Ecommerce, Practical Ecommerce
- Omnichannel Essentials for Ecommerce Success in China, Multichannel Merchant
- Want to Be Like Amazon?, Duct Tape Marketing
Email Marketing
- Are You Making the Most of Automated Email Marketing?, Small Biz Trends
- The Most Effective E-Commerce Triggered or Automated Emails, MarketingProfs
General Internet Marketing
Internet Marketing Industry
MarTech
- Marketing Technology Trends, News & Research, MarTech Advisor
- Jack Dorsey Shed Some Light on How Twitter Uses Machine Learning, Deep Learning on Its Timeline, Adweek
Mobile/Local Marketing
- The 8 Biggest Messaging App Statistics Advertisers Must See, MediaKix
- Amazon’s Echo Look companion app goes live, TechCrunch
Reputation Management
- Tips for Building and Managing Your Online Reputation, Duct Tape Marketing
Social Media
- ‘Gold from a marketer’s perspective’: Pinterest is quietly gaining a foothold among marketers, Digiday
- 15 Ways B2B Marketers Can Use Twitter to Drive Business Results, KoMarketing
- 2017 Social Media Marketing Industry Report, Social Media Examiner
- 5 Ways To Make Your Social Media Shine at Your Next Event, blog.marketo.com
- 8 Fundamental Elements of a Successful Social Media Marketing Strategy, Top Rank Marketing Blog
- A Beginner’s Guide to Creating a LinkedIn Ad Campaign, 3Q Digital
- Facebook’s Leaked Content Guidelines: What Marketers Should Know, eMarketer
- Facebook’s Community Standards: How and Where We Draw the Line, Facebook Newsroom
- How Is Dark Social Affecting Your Brand?, Convince and Convert
- Instagram deters deletion with reversible “archive” option, TechCrunch
- Pinterest Just Served Up Better Ways to Find Recipes, Ingredients and Full Dishes, Adweek
- Snapchat now lets you create custom stories for groups of friends and family, TechCrunch
- The 5 Biggest Controversies & Criticisms Facing Facebook, MediaKix
Video
- 10 Places to Get Free Motion Graphics for Your Company’s Videos, Small Biz Trends
- 5 Customer Activation Emails to Add to Your Funnel, Kiss Metrics
- Destruction Content Is Blowing Up on YouTube, Tubular Insights
- Gen Z Hates Your Ads … but They Love Your Videos, AdAge
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
Popular Stories
Related Topics