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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Automate omnichannel marketing strategies to improve the customer journey
Jan 19, 2017 by Digital Marketing Depot
Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? - Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
Jan 19, 2017 by Amy Gesenhues
The car maker has released two teaser ads with McCarthy as the narrator. - LinkedIn refreshes desktop interface, emphasizing content and conversation
Jan 19, 2017 by Tamar Weinberg
For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience. - 6 UX principles marketers can’t afford to overlook
Jan 19, 2017 by Tamar Weinberg
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. - Snapchat will target ads based on what people buy off Snapchat
Jan 19, 2017 by Tim Peterson
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner. - Impact Radius’ new tool lets brands find more possible partners for affiliate links
Jan 19, 2017 by Barry Levine
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks. - SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
Jan 19, 2017 by Barry Levine
The company says this is the first free viewability report by an ad platform. - [Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
Jan 19, 2017 by Matt McGee
In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite. - How IBM’s Watson scores the tone of Trump’s tweets
Jan 19, 2017 by Tim Peterson
IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition. - Cortana comes to Android’s lock-screen in a battle for visibility and usage
Jan 19, 2017 by Greg Sterling
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices. - Why influencer marketing trumps influencer advertising
Jan 19, 2017 by Devon Wijesinghe
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. - Pinterest now offers ad groups to paid campaigns
Jan 19, 2017 by Tamar Weinberg
Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.
Online Marketing News From Around The Web:
Affiliate Marketing
- Dangerous Misconception: “Affiliate Marketing Channel”, www.amnavigator.com
Blogs & Blogging
- Influencer Co-Created Content: Complete Blogger Guide, heidicohen.com
Business Issues
- Building a more inclusive Twitter in 2016, www.Twitter.com
- Facebook to build third international data center in Denmark, venturebeat.com
- Microsoft to double its Montreal AI R&D office and invest $7M in academic research, techcrunch.com
- Snap Inc hires Jennifer Park Stout as head of global policy, www.reuters.com
Content Marketing
- 5 Tactics to Make Sure You Never Run Out of Content Ideas, www.convinceandconvert.com
- Entrepreneurs: Find Your Content Focus, www.jonloomer.com
- Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing, simplymeasured.com
- How Boomers and Millennials Use UGC Differently, contently.com
- How to Define Content Marketing Objectives in 3 Simple Steps, komarketing.com
- It’s Time Marketers Rethink Their Commitment to Content, www.adweek.com
- The Marketers’ Perspective on the Content Marketing Ecosystem, www.copypress.com
- The Subterranean Foundations of Any Good Content Marketing Strategy, www.copyblogger.com
- Viral Content Marketing Campaign Checklist, www.searchenginepeople.com
Conversion Optimization
- Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions, conversionxl.com
- Storytelling might boost your product page conversion rates, econsultancy.com
Copywriting, Design & Usability
- 7 Easy-to-Follow Landing Page Best Practices, www.cardinalpath.com
- What is a One Page Website and How Do I Use it for Business?, smallbiztrends.com
Domaining
E-Commerce
- Amazon adds more fulfillment, www.internetretailer.com
- Eight E-Commerce Myths Marketers Need to Ignore, www.marketingprofs.com
- Omnichannel Retail in 2017: Why The Future of Selling Everywhere is Now, multichannelmerchant.com
- Toys: The Amazon Effect, oneclickretail.com
- Webrooming vs. Showrooming: 2016 Retail Marketing Guide to Holiday Shopping, www.koeppeldirect.com
- What to Expect From the Amazon Marketplace in 2017, www.marketingwords.com
Email Marketing
- The Perfect Cart-Abandonment Email, www.marketingprofs.com
General Internet Marketing
- B2B Marketers: Stop Solely Targeting the C-Suite, adage.com
- Building Always-on Marketing Machine, adage.com
- February 2017 Marketing and Holiday Planning, blogs.constantcontact.com
- Four common mistakes brands make with influencer marketing, econsultancy.com
- SMBs Plan to Increase Digital Marketing Budgets, www.adweek.com
- The Elements of a Strategic Marketing Program, www.cmswire.com
Internet Marketing Industry
- AdColony Appoints Jeff Hackett as Senior Vice President of U.S. Brand Sales, www.marketwired.com
- AppNexus Expands Exclusive Technology and Programmatic Sales Partnership with Microsoft to Mexico, www.prnewswire.com
- McClatchy Selects MPP Global for World-Class Subscriber Management System, www.marketwired.com
- Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering, www.prnewswire.com
- YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format, www.yume.com
MarTech
- 3 questions marketers should ask before investing in AI, venturebeat.com
- Building Blocks: Bryan Urioste, Chief Marketing Officer at Planview Talks Marketing Tech, www.martechadvisor.com
Mobile/Local Marketing
- 5 tips for managing complex mobile marketing assets, www.mobilecommercedaily.com
- How Marketers on Facebook Can Convert in a Mobile Minute, www.adweek.com
- Is It Time to Redefine “Local” Marketing, streetfightmag.com
- Report: Amazon leapfrogs rivals in mobile commerce, www.retaildive.com
- The Problem with App Measurement: Time to Break Down the Walls, www.cmswire.com
Other Items
- Apple News gets extended formatting options for creators, refreshed tutorial, iphone.appleinsider.com
Reputation Management
- The Most Important Steps To Establishing Your Brand Online, smallbiztrends.com
Social Media
- 40% of Marketers Say They Plan Facebook Audits, adage.com
- 5 Big Trends and Tips for Social Media Marketing, smallbiztrends.com
- 7 Insider Tools to Get Famous on Instagram Overnight, www.socialmediaexplorer.com
- Can Snapchat’s Culture of Secrecy Survive an IPO?, adage.com
- Facebook dismissive of censorship, abuse concerns, rights groups allege, www.reuters.com
- How 5 UK brands are using Instagram Stories, digiday.com
- How to Use Snapchat for Customer Support, www.socialmediaexaminer.com
- It’s About Time We Stop Ignoring Social Media’s ROI, www.socialmediaexplorer.com
- Page Admins Can Have Facebook Remind Them to Update Their Pages, www.adweek.com
- Three Simple Tips for Optimizing Your Facebook Page, www.searchinfluence.com
- Your 2017 Social Marketing Planning Checklist Includes…, simplymeasured.com
Video
- 10 Awesome Website Homepage Videos You’ll Want for Yourself, www.thesaleslion.com
- Facebook 360: How To Upload Photos, Videos, & Examples, mediakix.com
- From live video to VR: How publishers are tackling the inauguration, digiday.com
- How a football publisher repurposed one event’s worth of video for 4 different platforms, digiday.com
- Millennial Lead: A New Breed of Video Marketing, www.adweek.com
- YouTube Partners With Creative Agencies to Pitch Its 6-Second Ad Format at Sundance, www.adweek.com
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.