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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Meet today’s CMO: Multisport athlete
Aug 24, 2017 by Sonjoy Ganguly
Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape. - Demand gen tunnel vision: Why your company probably needs to invest in branding
Aug 24, 2017 by John Steinert
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. - Facebook culls 17 types of posts that Pages can no longer boost as ads
Aug 24, 2017 by Tim Peterson
As of September 15, brands will no longer be able to convert Page posts like profile picture changes and place recommendations into ads. - Report: More than 50% of digital media time now spent within five mobile apps
Aug 24, 2017 by Greg Sterling
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. - How to use APIs to increase offline conversions
Aug 24, 2017 by Digital Marketing Depot
When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. - Snapchat lets advertisers control the types of content their ads appear next to
Aug 24, 2017 by Tim Peterson
Brands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories. - Narrativ marries affiliate links with real-time auctions
Aug 24, 2017 by Barry Levine
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given product. - WorkSpan launches a platform for joint marketing campaigns
Aug 24, 2017 by Barry Levine
The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses. - 5 steps to grow your app user base, lifted from the Uber playbook
Aug 24, 2017 by Stefan Benndorf
How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy. - Retailers: The high cost of holiday packages going undelivered
Aug 24, 2017 by Tom Mucklow
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush. - 2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
Aug 24, 2017 by Amy Gesenhues
Retail search marketing firm, NetElixir, says e-commerce sales are increasing at a slower rate than previous holiday seasons.
Online Marketing News From Around The Web:
Analytics
- Three ways travel marketers can fine-tune their measurement strategy, Think with Google
Business Issues
- Amazon to Cut Prices at Whole Foods in New Strategy for Retailer, Wall Street Journal
- Facebook’s Andrew Bosworth to lead Oculus, Building 8, ‘Aloha’ video chat device details, Business Insider
- Florida Appeals Court Rules Judges Can Be Facebook Friends With Lawyers, Wall Street Journal
Content Marketing
- Create Ranking Content by Conquering Competitive Keywords, Top Rank Marketing Blog
- How to Be a Great Storyteller, Social Media Explorer
- How to Build a Data-Driven Content Team, Convince and Convert
E-Commerce
- Christmas is Coming: Holiday Marketing Strategies to Start Prepping For, Authority Labs
- How Nordstrom Gets 1 Million Likes With Instagram Marketing, MediaKix
- Why Would a Brand’s Website Not Sell Any Products?, Multichannel Merchant
Email Marketing
- 3 tips to wake up nonresponders & boost email open rates, VerticalResponse
- 5 Ways to Increase Your Deliverability by Boosting Email Engagement, AWeber Communications
- How Cowboy Jungle is redefining great email marketing, My Emma
General Internet Marketing
- How to Build a Cross-Network Advertising Strategy, The AdStage Blog
- Online Influencers: What Makes Them Trustworthy & Effective, MarketingProfs
- What Volkswagen Can Teach Small Businesses About Nostalgia in Marketing, Small Biz Trends
Internet Marketing Industry
- John Frelinghuysen, Digital Video Marketing Leader, to Serve as IAB Publisher-in-Residence, Business Wire
- OpenX Delivers Advanced Mobile SDK to Market, Business Wire
- Samsung Extends Hiya Partnership, Providing Samsung Places to Galaxy Note 8, Hiya Blog
MarTech
- 17 Best Social Media Management Tools, Jeff Bullas
- How eBay Offers a Personalized Mobile Experience with AI, Multichannel Merchant
Mobile/Local Marketing
- How To Use SMS Text Message Marketing for Your Small Business, Small Biz Trends
Social Media
- Hootsuite Analyzed Over 400 Million Social Posts, Here’s What We Found, MarTech Advisor
- Social Media Micro-Influencers: How to Find Them for Marketing Campaigns, MarketingProfs
- Want More Creative Social Campaigns? Here’s How., Simply Measured
Video
- Create A Quick YouTube Campaign In Just 30 Minutes, Search Engine People
- How to Convert Your Blog Posts Into Videos, Social Media Examiner
- The Top 10 Most Epic Travel Vloggers On YouTube, MediaKix
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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