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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Let’s make 2017 the year of honest reviews!
Jan 31, 2017 by Greg Gifford
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. - SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Jan 31, 2017 by Wesley Young
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. - Walmart targets Amazon Prime with free two-day shipping
Jan 31, 2017 by Matt McGee
Battle between retail giants continues as Walmart goes after Amazon Prime’s free shipping by offering it with no membership fee required. - Snapchat launches new Facebook-inspired ad technology platform
Jan 31, 2017 by Tamar Weinberg
Snapchat has launched a bigger and better advertising platform that aims to grow revenues. - Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
Jan 31, 2017 by Amy Gesenhues
The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch’s pursuit of the American Dream. - Super Bowl LI advertisers: Here are the brands gearing up for game day
Jan 31, 2017 by Amy Gesenhues
New updates to the list include spots from Wendy’s, Tide and Budweiser – and social posts announcing campaigns from BAI and T-Mobile. - How martech has made ABM-at-scale possible
Jan 31, 2017 by Barry Levine
Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears. - The 3 challenges all social CMI professionals face (and how to overcome them)
Jan 31, 2017 by Will McInnes
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them. - Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs
Jan 31, 2017 by Barry Levine
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser. - Facebook opens its ad network’s video ads to independent viewability checks
Jan 31, 2017 by Tim Peterson
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard. - 5 storytelling triggers that spur your readers to take action
Jan 31, 2017 by Jennifer Spencer
How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers. - Tech firms join forces to push back on Trump immigration ban
Jan 31, 2017 by Greg Sterling
More than 25 tech companies potentially involved in the action. - A better Siri is critical to the iPhone’s long-term competitiveness
Jan 31, 2017 by Greg Sterling
Apple is no longer the leader in a much more crowded virtual assistant field. - Square offering merchants $12K in free payment processing with Apple Pay
Jan 31, 2017 by Greg Sterling
The program represents about $350 in fee savings to local merchants.
Online Marketing News From Around The Web:
Affiliate Marketing
Blogs & Blogging
Business Issues
- Facebook Is Trying Everything to Re-Enter China – and It’s Not Working, Wall Street Journal
- Google employees staged a protest over Trump’s immigration ban, The Verge
Content Marketing
- Day Two: How to Fill in the Details of Your Winning Piece of Content, Problogger
- Most shared content of 2016, Branded3
Copywriting, Design & Usability
- Copywriters can’t even come up with a decent meaningless tagline anymore, Digiday
- Small Print In Graphic Communication And Information Design: A Discussion Of Issues And Interactions, Usability Geek
Domaining
E-Commerce
- 5 Predictions for Ecommerce Logistics in 2017, Multichannel Marketer
- Do Not Get Discouraged as an eCommerce SMB, Small Biz Trends
- Ecommerce’s Share of UK Retail Sales Inches Higher, eMarketer
- How to Use Social Media for E-Commerce Marketing, MarketingProfs
- Why the marketplace revolution keeps gaining momentum, Retail Dive
- Your Mobile Ecommerce Strategy: Smart, Focused and Personalized, CMS Wire
General Internet Marketing
- Five examples of brands using emojis in marketing campaigns, Econsultancy
- Where Are You on the Marketing Maturity Curve?, Marketo
Internet Marketing Industry
- mParticle Partners with comScore to Simplify Mobile Measurement for App Publishers, mParticle Blog
- Realize the power of simplicity, Sielgel+Gale
- Return Path Acquires Email Data Company ThreatWave, Return Path
- Feedvisor Closes $20M Series B Round Funding to Accelerate Growth and Leadership, Globe Newswire
Mobile/Local Marketing
- 2017 Benchmark Report: Marketers Optimizing for Mobile, KoMarketing
- eMarketer Unveils New Estimates for Mobile App Activities, eMarketer
- Google open-sources Chrome for iOS, Venture Beat
- Introducing the Mobile-Friendly Test API, Official Google Webmaster Central Blog
- Mobile Is One of the Top Initiatives for Retailers in 2017, Multichannel Marketer
- Should Local News Open Its Heart to Emojis?, Street Fight
- The ultimate mobile page speed infographic, Inside AdSense
- WhatsApp to let users edit and recall sent messages, The Telegraph
- When Buying with Smartphones, US Consumers Like Apps and Mobile Web Just About Equally, eMarketer
Other Items
Reputation Management
Social Media
- 5 Steps To Optimize Your Post Promotion Strategy, Socialbakers
- All the Best Facebook Business News from January, Facebook for Business
- B2B Paid Content Distribution: Facebook vs. LinkedIn, Contently
- Facebook Seeks Right to Challenge Search Warrants for Users’ Accounts, Wall Street Journal
- Facebook’s Parse developer platform is shutting down today, TechCrunch
- Inside the Mind of a Snapchat Streaker, Bloomberg
- Instagram Stories is stealing Snapchat’s users, TechCrunch
- Jack Dorsey: Twitter shows best and worst of democracy, CNN Money
- Reaching Millennials With Social Media: New Research, Social Media Examiner
- Snapchat now lets you make QR Snapcodes that open websites, TechCrunch
- The New Face of LinkedIn: What You Need to Know About the Redesign, Top Rank Marketing Blog
- What Social Media Maturity Is and Why It’s Important for Business, Conversocial
- Why Snapchat Is Essential For Your 2017 Marketing Campaigns, Social Media Explorer
- Why there’s no perfect time to post on Facebook, Buffer Blog
Video
- ‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts, Digiday
- Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising, Tubular Insights
- What Is Instagram Live? A Quick-Look Guide For Marketers, MediaKix
- YouTube Double Rainbow? Improved Measurement, Better Targeting; What Does It Mean?, SEMpdx
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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