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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- What link builders really want you to know
Jun 21, 2017 by Julie Joyce
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. - Snapchat’s Snap Map plots Stories by location but not ads (yet)
Jun 21, 2017 by Tim Peterson
Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers. - Advanced testing: What 4,000 A/B tests can teach you
Jun 21, 2017 by Jason Puckett
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. - The new marketing mandate: Learn fast
Jun 21, 2017 by Justin Dunham
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how. - Report: 14 marketing automation vendors profiled — updated for 2017
Jun 21, 2017 by Digital Marketing Depot
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency, enhanced ability to generate more and better qualified leads, a multi-channel view of prospect behavior, and better alignment of sales and marketing goals. - Everyone says they offer AI. Here’s how to assess those claims.
Jun 21, 2017 by Barry Levine
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. - Amazon’s new Prime Wardrobe program is another swing at traditional retailers
Jun 21, 2017 by Amy Gesenhues
Currently in beta, the program will let shoppers try on clothing and shoes at home before deciding to purchase. - Stackla adds a Co-Pilot to recommend which user content should be published
Jun 21, 2017 by Barry Levine
The machine learning-based tool also suggests the best audience segments for engagement with that content. - D’oh! Three common content promotion mistakes
Jun 21, 2017 by Andrea Lehr
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them. - With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Jun 21, 2017 by Ginny Marvin
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies. - Google’s job listings search is now open to all job search sites & developers
Jun 21, 2017 by Barry Schwartz
Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. - Tobii Pro now invisibly tracks users’ eyes in VR
Jun 21, 2017 by Barry Levine
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths. - Markerly offers white-labeled influencer network
Jun 21, 2017 by Barry Levine
The cloud-based “build-your-own-network” service can be populated with an agency’s or brand’s influencers, or Markerly can provide theirs.
Online Marketing News From Around The Web:
Analytics
- Facebook Ads and Metrics: New Research for Marketers, Social Media Examiner
- How to Avoid Misleading Marketing Measurement, Web Ink Now
Blogs & Blogging
- How to Make Casual Readers Loyal Customers, CopyPressed
Content Marketing
- 2017 Mid-Year Content Marketing Checkup, Content Marketing Institute
- Building an Evergreen Machine: How to Write Evergreen Content, Distilled
- How to Hire and Retain the Best Content Marketing Talent, MarTech Advisor
- New Research Reveals What Makes Great, Shareable Content, Convince and Convert
- The Most Effective Paid Channels for Content Distribution, MarketingProfs
Conversion Optimization
- Homepages vs Landing Pages: Where to Drive Paid Traffic, Kiss Metrics
- How to Increase Conversions: 10 Tips to See Positive Results, Marketo
- Need More Conversions? Review Your Calls to Action, Practical Ecommerce
Copywriting, Design & Usability
- Advertising And UX: A Complex Relationship, Usability Geek
- Headless, But Not Brainless Web CMS, CMS Wire
- How to Write Faster and Better: 12 Productivity Hacks, MarketingProfs
- The Grid AI-Powered Website Builder Doesn’t Check Enough Boxes, CMS Wire
E-Commerce
- Amazon will start selling Nike shoes directly for the first time, The Verge
- Bridging the Online-Offline Personalization Gap, Multichannel Merchant
- Combating the 5 Reasons Shoppers Don’t Contribute User-Generated Content, Multichannel Merchant
- eBay Launches Price Match Guarantee on More Than 50,000 Items, eBay Inc.
- Pros and Cons of Selling on Amazon Business, Practical Ecommerce
- Study: Personalization should be priority in e-commerce upgrades, Retail Dive
- Walmart Asks Partners and Suppliers to Get off Amazon Web Services, Multichannel Merchant
Email Marketing
- 50 unique ideas for your next email, VerticalResponse
- How The Leading Hotels of the World Drastically Improved Email Production, Movable Ink Blog
General Internet Marketing
- 6 Ways to Build Blockbuster-worthy Marketing Personas, Portent
- 9 key stats about the current state of marketing, My Emma
- Brand Tracking: How to Fix Outdated or Broken Programs, MarketingProfs
- Examining The FTC’s 90 Letters To Celebs, Brands, Influencers, MediaKix
- How Automated Marketing Is Helping Authors Generate Sales, Overit Blog
- How to Incorporate Millennials Into Your Brand Ambassador Program, Mack Collier
Internet Marketing Industry
- Lithium Integrates Paid, Earned and Owned Social in One Single Platform for Digital Marketers, PR Newswire
- CallRail Launches Keyword Spotting Technology within CallScribe, PR Web
MarTech
- Deloitte’s Marketing Chief on Reimagining Your Business Model as Technology Transforms the Industry, Adweek
- Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence, eMarketer
Mobile/Local Marketing
- Fascinating Mobile Apps Tactics That Can Help Your Business Grow, Small Biz Trends
- Google Glass gets its first update in nearly three years, The Verge
- How location based marketers look to the past to predict the future, Digiday
- Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads, Adweek
- Smartphone camera’s marketing potential comes into focus, Mobile Marketer
- Study: Cost of mobile customer acquisition shrinks, Mobile Marketer
- Why Pinterest Wants You to Spend Less Time on Your Phone, Adweek
Social Media
- 4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble, Adweek
- 5 Quick Hacks To Radically Improve Your Social Media Design, Jeff Bullas
- How to Use Hashtags to Increase Your Online Presence, Crazy Egg
- How to Win Over Sports Fans with Social Media Activations, MarTech Advisor
- What Social Marketers Can Learn from David Ogilvy, Simply Measured
- What You Need to Know About Instagram’s New ‘Paid Partnership’ Feature, Top Rank Marketing Blog
Video
- 64 Percent of Consumers Purchase After Watching Branded Social Video Content, Tubular Insights
- Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?, Adweek
- The Live Blog: June 19, 2017, Facebook Media
- Twitter to let streaming video stars collect money from fans, Reuters
- YouTube’s New L.A. Studio Will Help Creators Crank Out VR Videos, Adweek
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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