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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Optimized store landing pages: An important part of local search strategy
Aug 22, 2017 by Tony Edward
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. - How to improve your SEO with user-friendly interlinking
Aug 22, 2017 by Kristopher Jones
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience. - The 3 undisputed truths about lead nurturing
Aug 22, 2017 by Seth Price
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts. - Martech enablement series: Part 3 — Assembling your team members
Aug 22, 2017 by Peter Ladka
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race. - Navigating the disruptive world of martech
Aug 22, 2017 by Marketing Land Staff
The Martech Power Pack helps you understand the complex convergence of marketing, technology and management. - Why your brand should obsess over its customers, not its competitors
Aug 22, 2017 by Mike Sands
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. - P&G fought online advertising, and online advertising won
Aug 22, 2017 by David Rodnitzky
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer. - ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
Aug 22, 2017 by Barry Levine
The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images. - LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
Aug 22, 2017 by Tim Peterson
Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.
Online Marketing News From Around The Web:
Analytics
- How to Measure Social Selling to Improve ROI, Marketo
- Understanding Analytics and Adwords Discrepancies, Clix Marketing PPC Blog
Business Issues
Content Marketing
- 5 Effective Ways to Amplify Content, Vertical Measures
- Content Types That Generate High-Quality Leads, MarketingProfs
- Where to Begin When It’s Time to Edit Your Content, Copyblogger
E-Commerce
- Do You Have the Chops to be a Top Ecommerce 3PL?, Multichannel Merchant
- For success on Amazon and eBay, don’t follow others, Practical Ecommerce
Email Marketing
- 8 Reasons Why Email Campaigns Are Still the Most Effective Form of Marketing, Movable Ink Blog
- The best email campaigns of the 2017 eclipse, My Emma
General Internet Marketing
- Influencer Marketing: 3 Top Challenges and an Overview, MarketingProfs
- Let’s Talk About The Brand Safety Tax, AdExchanger
- No, Your Brand Isn’t Too Big for Thought Leadership, Convince and Convert
Internet Marketing Industry
- MyScript Introduces Cloud Sync for Nebo App, PR Web
- Sigstr Secures $5M Series A to Build the Next Generation Marketing Platform, Business Wire
- Zyme Hires Veteran Tech Executive Paul Carmody to Manage Products and Solutions, Zyme
MarTech
- Digital transformation: It’s not a destination, Econsultancy
- Is Blockchain The Best Solution For Ad Tech’s Most Pressing Problems?, AdExchanger
- Walmart and 9 Food Giants Team Up on IBM Blockchain Plans, Fortune.com
Mobile/Local Marketing
- How brands can and should be using proximity data, Mobile Marketer
- SMS for Business and Marketing Communications: Trends & Stats, MarketingProfs
- WhatsApp adds colorful text status updates, just like Facebook, VentureBeat
Social Media
- Facebook and Twitter Now Have Original Content, but Can Viewers Find It?, eMarketer
- Facebook launched a dedicated tab for Safety Check, The Verge
- The Q3 2017 Sprout Social Index, Sprout Social
Video
- Facebook and Twitter Now Have Original Content, but Can Viewers Find It?, eMarketer
- Report: AdColony’s interactive video platform ups engagement by 43%, Mobile Marketer
- Video Content Marketing: Cheap and Easy Ways to Get Started, Top Rank Marketing Blog
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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