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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How to build links without creating content: 5 examples
Jan 18, 2017 by Andrew Dennis
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. - Three concepts to help you hit this year’s targets
Jan 18, 2017 by Jose Cebrian
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017. - Methbot: The beginning of the end for digital ad fraud
Jan 18, 2017 by Alex Bornyakov
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself. - Mind the store: Using AdWords to drive offline sales
Jan 18, 2017 by Matt Lawson
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. - YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light earn 3 spots
Jan 18, 2017 by Amy Gesenhues
With Budweiser at No. 1 and No. 4 and Bud Light at No. 8, the beverage company was the only advertiser to have multiple appearances in the top 10 list. - MarTech Landscape: What is RTIM?
Jan 18, 2017 by Barry Levine
Real-Time Interaction Management describes the central goal of digital marketing. - Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
Jan 18, 2017 by Barry Levine
The announcements highlight the continued evolution of ‘brick-and-bits’ stores. - 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
Jan 18, 2017 by Bridget Roman
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. - Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
Jan 18, 2017 by Amy Gesenhues
The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live. - What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Jan 18, 2017 by Travis Wright
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships — and why he decided to start over. - 6 best practices for building a developer community
Jan 18, 2017 by Josh Aberant
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers. - Instagram accounted for 70% of GQ’s social revenue last year
Jan 18, 2017 by Tim Peterson
GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform. - TripAdvisor adds new enhanced listings features for hotels, restaurants
Jan 18, 2017 by Greg Sterling
“Business Advantage” and “Premium for Restaurants” programs designed to boost subscription revenues. - Create new possibilities for your SEO & SEM campaigns
Jan 17, 2017 by Marketing Land
2016 brought incredible developments in both SEO and SEM. From the emergence of AI to search engine algorithm changes, new formats like ETAs, call extensions and voice search, the complexity of managing SEO and SEM has become more complex than ever.
Online Marketing News From Around The Web:
Analytics
- 62% of businesses have no data analytics strategy: report, econsultancy.com
- Search & Big Data Analytics in 2017: 5 Hot Topics, www.cmswire.com
Blogs & Blogging
- 5 Ridiculous SEO Myths Every Blogger Should Ignore, www.problogger.net
- 5 Ways to Work on Your Blogging Strategy No Matter Where You Are, www.blogherald.com
- Everything You Need to Know about Web Hosting for Your Blog, www.blogherald.com
- How to Get Traction with Your New Blog, www.problogger.net
- Merging Two Blogs: Strategies for Content Success, contentmarketinginstitute.com
- Passive Monetization Is Dead. There Is A New Way To Make Money Blogging, www.jeffbullas.com
- Practical Tools for Finding Courage and Revealing Your True Voice, www.copyblogger.com
Business Issues
- Facebook agreed to pay a lot more for Oculus than we realized; here’s why, techcrunch.com
- Google acquires Fabric developer platform and team from Twitter, techcrunch.com
- Nearly all of Snapchat’s software developers in London used to work for Amazon, www.businessinsider.com
Content Marketing
- 12 evergreen resources for content managers, econsultancy.com
- How a Female-Focused Branded Content Studio Connects With Its Audience, www.adweek.com
- Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?, blog.kissmetrics.com
Conversion Optimization
- Design & UX Trends to Boost Conversions in 2017, unbounce.com
- Lack of resources and budget still the main barriers to CRO, econsultancy.com
Copywriting, Design & Usability
- Ad Copy Testing – Should We Do It at All?, 3qdigital.com
- More Than Just Pretty: How Imagery Drives User Experience, www.smashingmagazine.com
- Mozilla unveils new logo, font, and design, venturebeat.com
Domaining
- Domain development success story: From expired domain to $22,000, but…, domainnamewire.com
- How brands use domains beyond dot-com to attract shoppers, www.internetretailer.com
E-Commerce
- 6 tips for maintaining sales during the post-holiday lull, www.internetretailer.com
- Amazon captures a third of online visits by holiday shoppers, www.internetretailer.com
- These Blunders Can Kill Your Ecommerce Conversion Rates, www.searchenginepeople.com
- What to Do When You Decide to Sell on Amazon, multichannelmerchant.com
Email Marketing
- How to Improve Email Open Rates, multichannelmerchant.com
- Let’s Get Personal: Segmentation & Personalization, www.verticalresponse.com
- Understanding Email and Data Appends, for Marketing, www.practicalecommerce.com
- White Label Email FAQ, www.reachmail.net
General Internet Marketing
- 20 Bits of Marketing Jargon, And What They Mean, www.portent.com
- Five Things You Don’t Know About Influencer Marketing, www.emarketer.com
- Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition, contently.com
- What Is Influencer Marketing?, simplymeasured.com
Internet Marketing Industry
- CDP Institute: Customer Data Platform Industry to Reach $1 Billion by 2019, www.cdpinstitute.org
- LinkedIn Certified Marketing Partners, business.linkedin.com
- Proof Raises More Than $2 Million to Deliver Business Impact Analytics for Marketing and Communications, finance.yahoo.com
MarTech
- For Telecoms, the Ad Tech Opportunity Is Massive, www.emarketer.com
- MarTech: Top 100 Influencers and Brands, www.onalytica.com
- Private Equity Group Acquires Ad Tech Firm Ad-Juster, MediaPost
- What is Marketing Automation?, blog.crazyegg.com
Mobile/Local Marketing
- Microsoft’s LinkedIn open-sources Bluepill for testing iOS apps, venturebeat.com
- Report: Shoppers expect more from mobile in store, www.retaildive.com
Reputation Management
Social Media
- 20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing, smallbiztrends.com
- 5 Ways to Create an Authentic Social Presence, simplymeasured.com
- 6 Steps to a Successful Social Influencer Marketing Campaign, www.socialmediaexaminer.com
- 9 Social Media Goals You Can Set for Your Business (and How to Track Them), blog.bufferapp.com
- Facebook Audience Segmentation by LTV for Supercharged ROI, 3qdigital.com
- Facebook replaces its old inbox with the web version of Messenger, techcrunch.com
- Facebook’s New Dynamic Ads Update Steps Up the Remarketing Game, authoritylabs.com
- Five Charts Showing Where Social Publishing Is Going In 2017, www.newswhip.com
- Here’s What Marketers Can Expect From Pinterest in 2017, www.adweek.com
- How to Market Through A Brand Facebook Group, www.searchenginejournal.com
- Introducing ad groups for more control over your Pinterest campaigns, business.pinterest.com
- Making Small Social Media Profile Tweaks for Huge Results, www.compukol.com
- Social Media Storytelling: Tools & Features to Use In 2017, outspokenmedia.com
- Survey Finds US Teens Upped Daily Facebook Usage in 2016, www.emarketer.com
- Twitter is phasing out the “Buy” button, will continue to offer donations, techcrunch.com
- Why Brands Should Include Social Video in Their Super Bowl Ad Spend, www.adweek.com
Video
- A virtual trek through Petra with Google Cardboard , https://blog.google/products/maps
- Branded Social Video: 46% of Consumers Confirm They Made a Purchase After Watching, tubularinsights.com
- Facebook May Be Pulling Back On Live; The New York Times Releases 2020 Group Report, adexchanger.com
- Google Image Search Starts Playing YouTube Videos, googlesystem.blogspot.com
- How to Tell When Live Video is Right for Your Company, blog.epicosity.com
- Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy, adexchanger.com
- Snapchat Is Now Pitching Brands on Sequential Video Ads, www.adweek.com
- Thanks for Another Incredible Year – Here’s to an exciting 2017!, youtube-creators.googleblog.com
- The Live Blog: January 18, 2017, media.fb.com
- The YouTube Advertising Guide, blog.crazyegg.com
- Vimeo rolls out tools that let reviewers provide time-coded feedback and notes on individual frames, venturebeat.com
- What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera, www.adweek.com
- Why Beacons and Virtual Reality Should Be Part of Every Marketer’s Toolbox, www.cmswire.com
- YouTube adds new in-app messaging feature on iOS and Android in Canada, techcrunch.com
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.