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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 3 reasons why you can safely ignore your competitors’ traffic metrics
Jan 17, 2017 by Dianna Huff
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. - Keep your customers from cheating on you
Jan 17, 2017 by Digital Marketing Depot
The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map.
- How digital advertising will change with today’s political climate
Jan 17, 2017 by Rebecca Lieb
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media. - Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
Jan 17, 2017 by Barry Levine
AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app. - 3 ways to see the future with social media data
Jan 17, 2017 by John Donnelly III
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities. - Why marketers should be paying attention to Twitch
Jan 16, 2017 by Chris Kerns
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel.
Online Marketing News From Around The Web:
Analytics
- 3 Tips for Communicating With Remote Analytics Specialists, www.cmswire.com
- Chief Creative Officers Should Live And Breathe Data, adexchanger.com
- Facebook Measurement: The Walled Garden Is Cracking A Window, adexchanger.com
- State of Digital Marketing Analytics in the Top 1000 Online Retailers Report, www.cardinalpath.com
Blogs & Blogging
- Create Credible Posts Every Time: Article Research Tips, www.blogherald.com
- How & Why to Add Infinite Scroll to Your WordPress Blog, www.wpexplorer.com
Business Issues
- Baidu hires Microsoft executive Qi Lu as its new COO, venturebeat.com
- Facebook Is Building Its First Startup Incubator in Paris, www.adweek.com
- Facebook’s virtual-reality tech was not stolen, Zuckerberg testifies, www.reuters.com
- Snapchat Hires Michael Lynton, the Former CEO of Sony Entertainment, as Its Board Chairman, www.martechadvisor.com
Content Marketing
- 10 Signs You Were Born to be a Content Marketer, www.searchenginejournal.com
- 5 Content Marketing Lessons from Top Digital Marketing Blogs, blog.marketo.com
- Content Marketing and Sales Alignment: 5 Mutual Benefits, komarketing.com
- Content Marketing May Boost Customer Lifetime Value, www.practicalecommerce.com
- How to Attract Your Ideal Customer with Perfectly Positioned Content, www.copyblogger.com
- How to Give Your Content Wings: We Analyzed 11,541 Viral Articles from 2016 to Uncover the Secret Formula, neilpatel.com
- Native Advertising Has a Trust Issue, but It Can Be Fixed, www.marketingprofs.com
- Outsourcing Content Marketing: How to Make it Work, www.copypress.com
- Programmatic Delivery: The Future of Content Marketing and Promotion?, moz.com
- Sales Enablement and the Role of Content, www.marketingprofs.com
- Your Content History Should Live Forever, www.webinknow.com
Conversion Optimization
- 7 High-Converting Landing Page Examples for Your Personal Swipe File, www.jeffbullas.com
- Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?, adexchanger.com
- How to Boost Conversions by Letting the Customer Do Your Marketing for You, blog.crazyegg.com
- How to Select Hero Images that Boost Conversions and Move Audience, blog.kissmetrics.com
- Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A), conversionxl.com
Copywriting, Design & Usability
- 23 examples of duotones and colour filters in web design, econsultancy.com
- Designing Better App Icons, www.smashingmagazine.com
- How Does Price Affect the ‘User’ Experience?, www.cmswire.com
Domaining
- .Com Registrations Back Over 127 Million, www.thedomains.com
- Ask Yoast: security measures new domain, yoast.com
E-Commerce
- How to win with online shoppers in Canada, www.internetretailer.com
- Making Sense of Amazon’s Push Deeper Into Local, streetfightmag.com
- Online Consignment Shops Clean Up After the Holidays, www.wsj.com
- Online merchandising: The importance of showing products in context, econsultancy.com
- Online shopping changes consumers’ in-store expectations, www.internetretailer.com
- The Psychology of Hero Images: Hook Shoppers & Tell Your Story in 50 Milliseconds or Less, company-enterprise.myshopify.com
- UK e-commerce sales grow nearly 16% in 2016, www.internetretailer.com
Email Marketing
- 3 Ways to Convert Email-Obsessed Customers, multichannelmerchant.com
- 5 Tools to Help You Get More Out of Email Marketing Campaigns, www.toprankblog.com
- 7 tips for mcommerce email success, www.mobilecommercedaily.com
- How We Grew Our Newsletter Open Rate By 36% In One Easy Step, www.socialmediaexplorer.com
- Publishers love newsletters, but grapple with the underlying tech, digiday.com
General Internet Marketing
- How Digital Marketing Helps Develop & Monetize Audiences, blog.marketo.com
- How to rise to the top in influencer marketing strategy, www.tune.com
- Predictions for Marketing Performance in 2017, www.martechadvisor.com
- Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself, www.problogger.net
Internet Marketing Industry
- 360pi and IBM Together Deliver Real-Time Retail Intelligence, 360pi.com
- Announcing Salesforce Commerce Cloud Integration with Facebook Dynamic Ads, www.salesforce.com
- AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era, Market Wired
- Facebook Is Building Its First Startup Incubator in Paris, www.adweek.com
- OrderGroove nabs $20M to help brands raise their Amazon game, techcrunch.com
- Synthesio Acquires Bunkr: “Acquisition” Starts With “You”, www.synthesio.com
MarTech
- 5 ways AI can turbocharge modern marketing, venturebeat.com
- The Impact of Artificial Intelligence (AI) on B2B Marketing, www.marketingprofs.com
Mobile/Local Marketing
- 4 mobile app predictions for 2017 — the year of the publisher, venturebeat.com
- Apple App Store prices rise in UK, India and Turkey, www.bbc.com
- How fashion brands are using WhatsApp, digiday.com
- It’s Time to Mobilize Your Customer Engagement Strategy, www.martechadvisor.com
- What Does the Future of Mobile Marketing Look Like?, www.jeffbullas.com
- What experts say today about their 2016 mobile marketing predictions, www.tune.com
Social Media
- Twitter latest feature prompts you to tweet your updated profile picture, TechCrunch
- 15 Resources to Bring Your Social Media Marketing Strategy to the Next Level, www.internetmarketingninjas.com
- 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting, www.socialmediaexaminer.com
- 6 Pinterest Updates Marketers Need to Know from 2016, www.socialbakers.com
- 6 Ways Data Can Boost Your Social Media Marketing, www.adweek.com
- Addressing Fake News in Germany, media.fb.com
- Facebook Post Engagement: How to Get Likes, Comments & Shares, www.marketingprofs.com
- How Social Media Has Evolved Over the Past 12 Years, www.convinceandconvert.com
- How to Use Pinterest to Supercharge Your Social Media Presence, www.searchenginejournal.com
- I Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case Study, ahrefs.com
- Making Google+ work better for you, blog.google
- Why Snapchat’s New Search Bar Is A Welcome Sign For Brands, adage.com
- With its IPO, Snap joins Google and Facebook as tech companies taking investors’ money and telling them to shut up, qz.com
Video
- The Inside Story of Google’s Daydream, Where VR Feels Like Home, Wired
- ‘The market is being flooded with crap because there’s an influencer in it’: Confessions of a video producer, digiday.com
- 4 Video Tips to Make Yourself More Likable and Effective on Camera, www.thesaleslion.com
- 5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab, www.thinkwithgoogle.com
- AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’, www.adweek.com
- Download your Vine clips today, while you still can, www.theverge.com
- Facebook looks like it’s going to stop paying publishers to make live videos, www.recode.net
- How to Create Super Shareable Video Content, contentmarketinginstitute.com
- Internet Users Watching More Live Video, www.emarketer.com
- What Can You Do With Video?, www.adweek.com
- Why Successful Marketers say Digital Video has Reached an Inflection Point, www.martechadvisor.com
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.