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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
Sep 28, 2017 by Alison Lohse
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for “good enough” to understand how TV is performing, but should instead look toward TV attribution as the answer. - The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Sep 28, 2017 by Tom Demers
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. - The fallacy of choice: How conversational UIs are altering the marketing landscape
Sep 28, 2017 by Malcolm Cox
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. - SEO content strategy: How to grow visits by 300% in one year
Sep 28, 2017 by Andrew Dennis
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. - Online holiday sales projected to reach $129B this year, up 12% over 2016 [Forrester]
Sep 28, 2017 by Amy Gesenhues
According to recent reports from Forrester Research Inc., two out of five consumers will spend more this holiday season than they did last year. - Salesforce opens up its second-party data marketplace
Sep 28, 2017 by Barry Levine
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data. - Taboola adds a third-party data marketplace
Sep 28, 2017 by Barry Levine
The New York City-based company says this is the first of its kind for a content discovery service. - Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
Sep 28, 2017 by Casey Wuestefeld
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. - Nielsen buys multitouch attribution provider Visual IQ
Sep 28, 2017 by Barry Levine
The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and retailers. - CMO audit series, Part 5: The rise of digital assistants
Sep 28, 2017 by Scott Rayden
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend. - Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers
Sep 28, 2017 by Tim Peterson
Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts. - Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Sep 28, 2017 by Amy Gesenhues
Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee. - CSEs will compete head-on with Google Shopping in EU search results
Sep 28, 2017 by Ginny Marvin
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines.
Online Marketing News From Around The Web:
Analytics
- Going Beyond Canned Insights: Using Interactive Behavioral Analytics to Understand your Audience, MarTech Advisor
- How to Show Value to Your Clients Through Digital Marketing Measurement, Constant Contact
Business Issues
- Apple Music’s Long Game: Why Jimmy Iovine Thinks They’re ‘Not Even Close’ to Success With Streaming, Billboard
- Microsoft becomes a sponsor of the Open Source Initiative, TechCrunch
- Propaganda flowed heavily into battleground states around election, study says, The Washington Post
Content Marketing
- 6 Steps to Monetize Your Content Using Paywalls, MarTech Advisor
- Take a Deep Dive into Comprehensive Content Marketing Strategy, Copyblogger
- The 2 Most Important Stats from Our 2018 B2B Content Marketing Research Report, in 1 Glorious Chart, Ann Handley
E-Commerce
- 3 marketing predictions for the 2017 holiday season, My Emma
- Choosing a hosted ecommerce platform: A guide to the alternatives to Magento 2, Econsultancy
- Voice, mobile and e-commerce to drive healthy holiday shopping season, Retail Dive
Email Marketing
- How to Make the Most Out of Email GIFs, MailChimp Blog
- Marketers Are Seeing an Increase in Email Marketing Performance, KoMarketing
- October 2017 Email Ideas, Movable Ink Blog
Internet Marketing Industry
- Adobe Enhances Retailers’ Workflows to Power Personalization, Adobe
- Moxie Launches Kbot: a Knowledge Bot to Accelerate Ecommerce Without Human Assistance, Business Wire
- DoubleDutch Acquires Eventgrid; Names Bryan Parker Chief Executive Officer, Lawrence Coburn Chief Strategy Officer, Market Wired
MarTech
- 17 Really Useful Digital Marketing Tools, MarketingProfs
- Beware the Many Dangers of Blind Technology Adoption, CMS Wire
- The Oktober Fest of Martech: How to Plan B2B Events that Count, MarTech Advisor
Mobile/Local Marketing
- 10 Underrated Local Review Sites You Overlooked, Local Visibility System
- Can the New Scroll Subscription Service Help Embattled Local Publishers?, Street Fight
- Five new and innovative examples of augmented reality in retail apps, Econsultancy
Social Media
- 4 Vital Tips on Managing Your Social Media During a Rebranding, Search Engine Journal
- Consumer Complaints on Social Media: Calling Out Brands, MarketingProfs
Video
- Facebook Live Case Study: See How You Can Boost Niche Traffic & Sales – Super Fast!, Click Newz
- Studio 71: How Video Multichannel Networks Fight To Break Through The Noise, AdExchanger
- Utilizing Social Media Live Videos, CopyPressed
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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