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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- What advertisers should know from Twitter’s Q3 2016 earnings call
Oct 27, 2016 by Tim Peterson
The good, the bad and the ugh of Twitter’s latest earnings report. - Study: 83 percent use smartphones in stores, Facebook the most widely used app
Oct 27, 2016 by Greg Sterling
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences. - Does your marketing suffer from memory loss when customers switch devices?
Oct 27, 2016 by Josh Manion
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. - Pull live inventory data from your product database and place it in your search ad copy
Oct 27, 2016 by Jason Puckett
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. - Brand X: Why customer experience is a cloud marketing must-have
Oct 27, 2016 by Brent Sleeper
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why. - Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Oct 27, 2016 by Brian Ussery
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search. - Twitter will shut down its 6-second video service, Vine
Oct 27, 2016 by Tim Peterson
Twitter’s 6-second video service will close ‘in the coming months,’ according to a blog post published by Vine. - Getty Images’ PicScout boosts its image recognition and tracking tools
Oct 27, 2016 by Barry Levine
One new offering helps businesses better employ their images on the Web, and the other tracks images for individuals. - IBM rolls out many new roles for its Watson supercomputing service
Oct 27, 2016 by Barry Levine
They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis. - YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
Oct 27, 2016 by Amy Gesenhues
With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video. - How to get budget for your account-based marketing programs
Oct 27, 2016 by Peter Isaacson
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line. - Q4 must-knows for CMOs: Crucial developments across channels
Oct 27, 2016 by Scott Rayden
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond. - From the Editor’s Desk: How we work with outside contributors
Oct 27, 2016 by Pamela Parker
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains. - Want to speak at MarTech 2017? Here’s how
Oct 27, 2016 by Scott Brinker
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco. - Twitter to cut workforce by 350 employees to refocus efforts
Oct 27, 2016 by Tamar Weinberg
Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition. - 4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Oct 27, 2016 by Ginny Marvin
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask. - Twitter’s Q3 2016 Earnings Report in 5 Charts
Oct 27, 2016 by Tim Peterson
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report. - Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
Oct 27, 2016 by Amy Gesenhues
According to Adobe’s 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in 2015. - Marketing Automation Matrix: A visual buyer’s guide
Oct 26, 2016 by Digital Marketing Depot
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
Online Marketing News From Around The Web:
Analytics
- New Feature: Advanced Reporting Shows What Clicks, www.verticalresponse.com
- Social Attribution: Because Web Analytics Is the Wrong Tool for the Job, simplymeasured.com
Blogs & Blogging
- Blogging Report: How to Outperform Your Competitors, trackmaven.com
- How to Sell Without Selling In Every Blog Post, blog.crazyegg.com
- Overcoming Your Fear: How to Write Your First Company Blog Post, authoritylabs.com
- Study Reveals Best Day to Post a Blog Entry, smallbiztrends.com
Business Issues
- Giphy Is Serving Up 1 Billion GIFs a Day, but Is It Making Any Money?, www.adweek.com
- Hey, it’s Reddit’s totally politically neutral CEO here to provide updates and dodge questions., www.reddit.com
- Pinterest CEO: Revenues to triple this year, IPO not imminent, www.retaildive.com
- Satya Nadella Wants You to Love Microsoft: Here’s His Plan, www.cmswire.com
- Snapchat Seeks to Raise as Much as $4 Billion in IPO, www.bloomberg.com
- The home advantage: Can Google catch up to Amazon in digital assistants?, www.retaildive.com
Content Marketing
- How Content Drives Consistency in Customer Experience, www.cmswire.com
- How To Make Your Content Marketing Budget Effective, www.copypress.com
- How to Run a Content Marketing Editorial Meeting, www.verticalmeasures.com
- New Framework for Strategic Content Marketing, contentmarketinginstitute.com
Conversion Optimization
- How CRO Experts Build and Maintain Testing Roadmaps, conversionxl.com
- The 7 Deadly Sins of Customer Journeys, www.cmswire.com
- The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads, blog.kissmetrics.com
Copywriting, Design & Usability
- Almost 50% of top sites have integrated one or more of Facebook’s technologies, econsultancy.com
- How to Write a Winning First Sentence, www.convinceandconvert.com
Domaining
- ICANN to terminate Guardian’s last gTLD, domainincite.com
E-Commerce
- Amazon sues more sellers for buying fake reviews, TechCrunch
- AmazonFresh e-grocery expands, Internet Retailer
- Are Amazon “Sponsored Products” Ads Worth It?, www.practicalecommerce.com
- Being Holiday Ready: Tips for Perfecting the Omnichannel Strategy, multichannelmerchant.com
- Deloitte: Retailers to see record web traffic over holidays, www.retaildive.com
- Five Ecommerce Reports You Should Be Using Right NOW, www.lunametrics.com
- Groupon Buys Old Rival LivingSocial, adage.com
- Optimizing Your Abandoned Cart Messaging for the Holidays, blog.mailchimp.com
- The Holidays Are Just Around the Corner, Are You Really?, multichannelmerchant.com
Email Marketing
- Email List Building: Why You Must Build and 6 Ways You Can You Begin With It on Facebook, multichannelmerchant.com
- How emails tailored to shoppers’ interests are helping Adore Me drive sales, www.internetretailer.com
- How to inject social pizzazz into your email campaigns, www.internetretailer.com
- What B2B marketers can learn from these B2C emails, myemma.com
General Internet Marketing
- Advertisers slam the FCC’s new privacy rules, digiday.com
- From Blocking to Liking: The Future of Ads, adage.com
- Marketing is failing at its top priority: Three findings from new research, www.econsultancy.com
- The Performance Marketer’s Guide to Holiday Ad Buying, adage.com
- What Do CMOs Want?, www.cmswire.com
Internet Marketing Industry
- Allocadia Provides Every Marketer With Unparalleled Insights Into Marketing Performance With New Dashboards, Market Wired
- Introducing Siftrock, The Simplest Data Solution for ABM and Marketing Automation, siftrock.com
Mobile/Local Marketing
- Do more with Ads on AMP, adsense.googleblog.com
- Lifestage, Facebook’s teens-only app, hits Android, techcrunch.com
- Rethinking CX: Measuring Apps & the Quest to Improve Them, www.cmswire.com
- Study Shows That 75% of Global Internet Access Will Be From Mobile This Year, www.adweek.com
- Travel brands poised to grow exponentially with mobile marketing, www.mobilecommercedaily.com
- Understanding Google’s AMP, a Year Later, authoritylabs.com
Other Items
- Google’s former happiness guru developed a three-second brain exercise for finding joy, qz.com
- Transparency Report Update, yahoopolicy.tumblr.com
Reputation Management
- Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever, www.marketingprofs.com
Social Media
- ‘It’s all powerful and it knows it’: Publishers reveal their biggest challenges with Facebook, digiday.com
- 3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition, www.wordstream.com
- 6 Social Media Myths That Need to Die a Horrible Death, www.socialmediaexplorer.com
- Ensuring More Quality Outcomes with Audience Network, developers.facebook.com
- Facebook releases Halloween-themed reactions and live video Snapchat-like lenses, venturebeat.com
- Facebook’s new SDK for TVs lets viewers connect with Facebook in just a few taps, venturebeat.com
- How to Repost on Instagram, blog.bufferapp.com
- How to Use Instagram Stories: A Simple Guide for Marketers, www.jeffbullas.com
- Improving Facebook Login on TV and Android, developers.facebook.com
- Social Ads Drive Awareness, Revenues for SMBs, www.emarketer.com
- The 3 Facebook Changes in 2016 SMBs Need to Know, www.ducttapemarketing.com
- What Can We Learn From the Top 30 Brands on Facebook?, www.adweek.com
- What’s The Best Time Post Ads and Content on Social Media?, www.searchenginejournal.com
Video
- Bringing the StoryCorps experience to video through YouTube Creators for Change, youtube.googleblog.com
- Experiments and YouTube creators from the International Space Station, https://blog.google/
- Four main obstacles brands have to adopting VR, digiday.com
- How Marketers Should Be Doing Video Now, simplymeasured.com
- How to Create a Video Sales Funnel With Social Media, www.socialmediaexaminer.com
