Posted by 
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Here’s why marketers should not ignore this Supreme Court case
Jul 6, 2017 by Kate Kaye
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision. - WeLens introduces software to manage group screenings of 360-degree video VR
Jul 6, 2017 by Barry Levine
Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues. - Amazon Prime hits 85M member milestone, researchers say
Jul 6, 2017 by Matt McGee
Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year. - 8 key steps for a successful Instagram takeover
Jul 6, 2017 by Cley Williams
Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares eight steps to help ensure it’s a success.
Online Marketing News From Around The Web:
Analytics
Business Issues
- Facebook, Twitter Are Said to Seek World Cup Clips From Fox, Bloomberg
- Google’s Fine Could Be Only the Start as EU Probes Progress, AdAge
Content Marketing
- A Resource Guide to Marketing Content Success, KoMarketing
- Content Development: In-house or Outsource, that Is the Question, Compukol
- Your Social Media Marketing Is Only as Good as Your Content, Adweek
E-Commerce
- 4 Tactics to Make Your New Ecommerce Store Rock, Multichannel Merchant
- 5 Groups of Shoppers You’re Likely Ignoring, Practical Ecommerce
- How to Build a Profitable Ecommerce Loyalty Program, Shopify Plus
Email Marketing
- 5 Common Mistakes that Destroy a Drip Campaign, Marketo
- 5 ways every nonprofit can use Email Automation, VerticalResponse
- Back to the basics: Growing your email list, My Emma
General Internet Marketing
- Country Mouse vs. City Mouse: One Size Does Not Fit All in the SMB Digital Market, Street Fight
- Over 93% of Celebrity Influencers are Violating FTC Guidelines, Social Media Explorer
- Why Account-Based Marketing Is Essential for B2B Sales, Multichannel Merchant
MarTech
- Is Your Data Fit for the AI Revolution?, CMS Wire
- Marketers can rest easy, AI is not about to make them redundant, Econsultancy
- The Gap Between Marketing Innovation and Adoption, The Direct Markting Association
Mobile/Local Marketing
Social Media
- 4 Things to Expect from the 2017 State of Social Marketing Report, Simply Measured
- How to Run a Sponsored Instagram Contest, Social Media Examiner
- Introducing Photo and Video Replies to Stories, Instagram Blog
Video
- Facebook is building a Houseparty clone for live group video chat, The Verge
- Types of Video Content and Their Place in the Marketing Funnel, MarketingProfs
- YouTube stars defend net neutrality in open letter to the FCC, The Verge
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
Popular Stories
Related Topics