Marketing Day: YouTube to end Annotations, Amazon adds Alexa to iOS app & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Is the way you think about reach outdated?
  
  Mar 16, 2017 by Digital Marketing Depot
  
  Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from Oracle Data Cloud, offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be.
• Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
  
  Mar 16, 2017 by Danny Sullivan
  
  Appears to be the first-ever commercialization of Google’s home assistant product.
• YouTube to end Annotations in May
  
  Mar 16, 2017 by Amy Gesenhues
  
  YouTube says Annotation usage has decreased 70% since it launched mobile-friendly End Screens and Cards.
• Amazon adds Alexa to its main iOS app
  
  Mar 16, 2017 by Greg Sterling
  
  Integration will provide more utility in the shopping app and expose new audiences to Alexa’s capabilities.
• 4 steps to ROI-positive marketing attribution in 90 days
  
  Mar 16, 2017 by Alison Lohse
  
  So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI.
• National retailers: Stop ignoring local SEO
  
  Mar 16, 2017 by Andrew Shotland
  
  National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.
• About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites
  
  Mar 16, 2017 by Matt McGee
  
  In this week’s Marketing Land Live podcast, Neil Vogel explains why they ‘took a business that was perfectly fine & crashed it into the ground,’ and how the new sites are already seeing success.
• Adblock Plus names independent Acceptable Ads Committee
  
  Mar 16, 2017 by Ginny Marvin
  
  Conde Nast, Dell, M&C Saatchi Mobile among the parties named to 11 committee seats.
• With cost per visit, xAd brings search-like performance to mobile advertising
  
  Mar 16, 2017 by Greg Sterling
  
  Brands and enterprises will pay only for customers who walk through the door.
• SimilarWeb now offers more granular metrics through Digital Insights
  
  Mar 16, 2017 by Barry Levine
  
  The new service of custom reports allows marketers to find some of the traffic patterns behind their sales.
• Campaign Monitor buys customer data platform Tagga
  
  Mar 16, 2017 by Barry Levine
  
  With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing.
• Publishers must start proactively fighting fraud and non-human traffic
  
  Mar 16, 2017 by Rob Rasko
  
  Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.
• Urban Airship expands app notification capabilities to mobile web and PC
  
  Mar 16, 2017 by Greg Sterling
  
  Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives.
• Your guide to using Google Assistant and the Google search app on Android & iPhone
  
  Mar 16, 2017 by Danny Sullivan
  
  Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.
• Use Artificial Intelligence to bridge the gap between data and personalization
  
  Mar 15, 2017 by Digital Marketing Depot
  
  Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task.

Online Marketing News From Around The Web:

Affiliate Marketing

• Direct Revenue Share Affiliate Programs and Online Marketplaces, Affiliate Marketing Blog

Analytics

• Customer Data Platform vs. Single Customer View: What’s the Difference?, CMS Wire
• Flowchart: Choose the Right Digital Advertising Strategies & Campaign Metrics, MarketingProfs

Business Issues

• My Next Adventure – Larry Kim, LinkedIn Pulse

Content Marketing

• 3 Shifts That Will Take Your Story To The Next Level, Duct Tape Marketing
• How to Get Control of Your Digital Content: Lessons From Intel, Content Marketing Institute
• The Right Content Marketing Mix: Should You Go Broad or Get Specific?, www.toprankblog.com
• Zen and the Art of Content Marketing, Copyblogger

Conversion Optimization

• A Guide to Conversion Rate Optimization Tool Categories, Razor Social
• What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders, Unbounce

Copywriting, Design & Usability

• A Conversational Interface In A Contact Form … Why?, Usability Geek
• The Beauty Of Imperfection In Interface Design, Smashing Magazine

Domaining

• Government anger over two-letter domains, Domain Incite

E-Commerce

• 4 Tips for Enhancing E-commerce Platforms, MarTech Advisor
• 7 Ways Video Can Benefit Online Shopping, Multichannel Merchant
• Amazon bets on booze with latest Prime Now expansion, Retail Dive
• How to Build an Online Store on WordPress Using WooCommerce, The Blog Herald
• Instacart’s ‘grocery nerd’ talks about how to make e-commerce work, Retail Dive
• Instagram Ecommerce: The High-Growth Business Case, Shopify Plus
• Walmart subsidiary Jet.com to buy ModCloth for less than $75m, TechCrunch

Email Marketing

• Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016, MarketingProfs
• How to Run an Email Marketing Campaign That Doesn’t Annoy Recipients, Small Biz Trends

General Internet Marketing

• 6 Ways Food and Beverage Brands Can Maximize Their Influencer Marketing, Adweek
• Choosing an Enterprise-Ready Marketing Platform, Marketo
• Small Business Websites in 2017: Survey, Clutch

Internet Marketing Industry

• 1055% higher share rate on Facebook Native videos, Quintly
• AdColony Partners with UFC(R) and Fortune 500 Brands to Launch High-Performing Instant-Play(TM) HD Vertical Video, Market Wired
• Factual Partners with Top Data Platforms to Provide High-Quality Data for Publishers and Advertisers, Factual
• First Look: Native Commerce Rolls Out ‘Native Commerce Media’, Mobile Marketing Watch
• Insert Integrates With Adobe To Bring The Power Of Marketing Cloud To Mobile Apps, Insert
• InsideView Extends Data Management Capability for SAP Hybris Sales Cloud to Help CRM Users Gain a Competitive Sales Advantage, InsideView
• Lotame Introduces Data Onboarding for People-Based Marketing, Market Wired
• Name.com Introduces Simple, Brandable One-Page Websites Through Prologue, Globe Newswire

MarTech

• Are Marketers Ready to Have an Artificial Intelligence Team Member or Leader?, The Data & Marketing Association
• Introducing Marketing-Stack Management, Powered By Enterprise Machine Learning, AdExchanger
• Marketing and IoT: With unlimited possibilities, where do you start?, Digiday

Mobile/Local Marketing

• Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue, Street Fight
• Loyalty programs tend to increase mobile visit frequency and spend, Mobile Commerce Daily
• Mobile Marketers Are Starting to Only Charge Brands for Ads That Drive Foot Traffic to Stores, Adweek

Other Items

• Edina police ask for whole city’s Google searches, and a judge says yes, City Pages
• Google confirms wider Assistant rollout will not reach tablets, Android Police

Social Media

• #MarchMadness is happening on Twitter, Twitter
• 20 Ideas for Facebook Events to Promote Your Small Business, Small Biz Trends
• 3 Tips for a Strong Social and Community Team, Search Engine Journal
• 5 Ways to Quickly and Efficiently Scale a Facebook Account, 3Q Digital
• Here’s How to Add Stickers to Posts on Instagram Stories, Adweek
• How to Turn Cold Facebook Traffic into Red Hot Leads, Kiss Metrics
• How to Use LinkedIn Groups to Generate Quality Leads Continuously, Duct Tape Marketing
• Instagram Ads: The Incredible How-To Guide with FAQ and Tips, The Buffer Blog
• Pinterest is now blocked in China, TechCrunch
• Snapchat Is Creating More Than 30 “Our Stories” for March Madness, Adweek
• Survey: Digital Marketers Show Most Interest in Advertising on Instagram, KoMarketing
• Twitter will make original series and live video pitch to advertisers at IAB’s Newfronts, VentureBeat

Video

• No Surprise: Facebook Is Dominating Social Video, Adweek
• Ooyala Research Shows Mobile Devices Drive The Most Viewership for Global AVOD Services, Ooyala
• Three Steps to Cracking the Livestreaming Code, MarTech Advisor
• YouTube becomes the exclusive home for Esports Championship Series’ Counter-Strike: GO matches, VentureBeat
• YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos, Adweek

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Channel: CMO ZoneMarketing Day