Content Marketing - Online Marketing

April 25, 2022 Content Marketing

The Video Content B2B Buyers Find Most Helpful

B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs

April 20, 2022 Content Marketing

How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]

Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs

April 20, 2022 Content Marketing

How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts

April 6, 2022 Content Marketing

The User-Generated Content Advertising Ecosystem [Infographic]

This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs

April 5, 2022 Content Marketing

Effective Content Writing in 15 Steps

It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. Read the full article at MarketingProfs

March 30, 2022 Content Marketing

What Is Curated Content? Eight Things to Know [Infographic]

This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. Read the full article at MarketingProfs

March 28, 2022 Content Marketing

How to Take a Demand-Generation-Driven Approach to Content Marketing

How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs

March 22, 2022 Content Marketing

How to Align Content to the Buyer’s Journey for Increased Conversions

High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs

March 9, 2022 Content Marketing

Podcasting for B2B Marketing Thought Leaders

Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs

March 2, 2022 Content Marketing

Four Ways to Give Your Podcast a Creative Boost [Infographic]

This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone. Read the full article at MarketingProfs

March 1, 2022 Content Marketing

What Engineers Want From Vendor Marketers and Salespeople

Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. Read the full article at MarketingProfs

February 22, 2022 Content Marketing

Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make–namely, should you go with a human or a machine? Read the full article at MarketingProfs

February 21, 2022 Content Marketing

Five Types of Content to Include in Your Sales Enablement Playbook

So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs

February 16, 2022 Content Marketing

The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four–and how to fix them. Read the full article at MarketingProfs

February 15, 2022 Content Marketing

Content Intelligence Isn’t Just for Demand Gen Marketers

As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs

February 14, 2022 Content Marketing

The Purpose of Content Marketing for B2B vs. B2C Brands

Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. Read the full article at MarketingProfs

February 2, 2022 Content Marketing

Eight B2B Visual Content Marketing Ideas

Sick of staring at cheesy stock images all day to use in your marketing? Don’t fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. Read the full article at MarketingProfs