Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the full article at MarketingProfs
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Category: Content Marketing
Six Content Assets to Help Your Sales Team Close More Deals
As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What’s more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets. Read the full article at MarketingProfs
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It’s the Right Time: Three Types of Content to Develop Now
It’s more important than ever to communicate with your customers with messages that are authentic, that build relationships–and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more. Read the full article at MarketingProfs
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8 Tips for Discovering Your Writing Genius [Infographic]
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty? Read the full article at MarketingProfs
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Creativity in the Time of COVID: Author and ‘Innovation Thinker’ Dave Birss on Marketing Smarts [Podcast]
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a global pandemic). Read the full article at MarketingProfs
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Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs
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Brand Guidelines: It’s High Time to Revamp How We Create and Use Them
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it’s coming from and in what format? If not, it’s time to start making some important changes. Read the full article at MarketingProfs
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Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal–if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs
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Three Ways to Personalize Your Next ABM Campaign to Close More Deals
Business buyers are inundated with pitches and content, most of which isn’t relevant to them. That’s good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful. Read the full article at MarketingProfs
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Outsourcing Content Marketing? Here’s How to Make That Partnership Successful
Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here’s practical advice for doing that. Read the full article at MarketingProfs
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A 12-Step Checklist for Creating Good Website Content [Infographic]
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Read the full article at MarketingProfs
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SEO Keyword Strategy for B2B Content Development
Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right. Read the full article at MarketingProfs
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How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce. Read the full article at MarketingProfs
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Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans
Content marketing has matured to a point where you need at least some automation. But if you aren’t careful, you’ll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips. Read the full article at MarketingProfs
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Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. Read the full article at MarketingProfs
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How to Use Empathy in Your B2B Brand Storytelling
Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here’s what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Read the full article at MarketingProfs
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An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)
The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. “It” is your headline–the first thing that gets noticed. If people don’t read your headline, they don’t go on to read your content. Here’s how to easily write headlines that get read. Read the full article at MarketingProfs
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