Content Marketing - Online Marketing

July 7, 2020 Content Marketing

COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies

The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs

June 29, 2020 Content Marketing

Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it’s not only the most popular tactics that perform well. These lesser-used tactics are just … Read the full article at MarketingProfs

June 22, 2020 Content Marketing

The State of Webinars: Length, Engagement, and Feature Trends [Infographic]

Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting. Read the full article at MarketingProfs

June 17, 2020 Content Marketing

Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]

Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content. Read the full article at MarketingProfs

June 17, 2020 Content Marketing

How to Match Your Key Metrics to Your Content Goals

As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs

June 15, 2020 Content Marketing

Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they’re being pursued by a big, bone-crushing boulder. It doesn’t have to be that way. Read the full article at MarketingProfs

June 10, 2020 Content Marketing

Top 5 Mistakes Companies Make on Instagram, and What to Do Instead

Instagram is not a platform that businesses can afford to ignore–but it can be challenging for businesses that don’t have “Instagrammable” products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment. Read the full article at MarketingProfs

June 10, 2020 Content Marketing

Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]

How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs

June 9, 2020 Content Marketing

How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help

In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level. Read the full article at MarketingProfs

June 9, 2020 Content Marketing

How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19

Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read the full article at MarketingProfs

June 3, 2020 Content Marketing

Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices

We spend countless hours planning, building, and testing landing pages. Yet, they don’t always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible. Read the full article at MarketingProfs

May 25, 2020 Content Marketing

The Value That Creatives Bring to Business Results [Infographic]

Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. Read the full article at MarketingProfs

May 20, 2020 Content Marketing

How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]

MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

May 19, 2020 Content Marketing

Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you’re one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing. Read the full article at MarketingProfs

May 18, 2020 Content Marketing

Why a Picture Really Is Worth a Thousand Words According to Neuroscience

In today’s digital marketing landscape, many marketers still downplay the importance of images. Yet decades’ worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. Read the full article at MarketingProfs