Content Marketing - Online Marketing

March 17, 2020 Content Marketing

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs

March 11, 2020 Content Marketing

Why You Shouldn’t Try to Control Anchor Text When Link-Building

Link-building is often an uncertain practice: You don’t know for sure that you’ll get any backlinks; if you do, you can’t guarantee they’ll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item. Read the full article at MarketingProfs

March 10, 2020 Content Marketing

The Top Challenges Facing Creative Teams That Develop Content

Most members of creative teams that develop content say they’re struggling to keep up with the speed they are expected to work at and with the volume of work they’re expected to tackle, according to recent research from inMotionNow. Read the full article at MarketingProfs

March 10, 2020 Content Marketing

How to Create High-Converting Descriptions for Your Product Pages

You’ve invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You’ve even collected reviews from customers. So what’s still missing? Thoughtful product descriptions that convert. Read the full article at MarketingProfs

March 2, 2020 Content Marketing

Seven Ways to Build a Loyal Customer Base With Content Marketing

Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing? Read the full article at MarketingProfs

February 25, 2020 Content Marketing

The Content Characteristics of High-Performing Blog Posts

Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs. Read the full article at MarketingProfs

February 24, 2020 Content Marketing

How to Build Interactive Content to Achieve Your Digital Marketing Goals

Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. Read the full article at MarketingProfs

February 19, 2020 Content Marketing

How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]

Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, ‘Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.’ Read the full article at MarketingProfs

February 4, 2020 Content Marketing

An Enterprise Approach to Content Management

Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process? Read the full article at MarketingProfs

January 29, 2020 Content Marketing

How to Structure Your Content for Organic Google Rankings: A Proven Process

Marketers covet Page One of Google search results for a reason: It’s chock-full of possibilities for website traffic, leads, and conversions. Here’s a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs

January 21, 2020 Content Marketing

Nine Creative Trends to Watch in 2020 [Infographic]

You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. Read the full article at MarketingProfs

January 20, 2020 Content Marketing

Five Content Marketing Myths Debunked

Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it’s a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are–if only we didn’t succumb to these … Read the full article at MarketingProfs

January 14, 2020 Content Marketing

Four Human Writing Tips That Will Make Search Bots Smile

There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. Read the full article at MarketingProfs

Category: Content Marketing