There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. Read the full article at MarketingProfs
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Category: Content Marketing
Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs
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B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Read the full article at MarketingProfs
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2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs
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How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she’s continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth. Read the full article at MarketingProfs
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Seven Tips for Building a Video Marketing Campaign
Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you’re considering using video, here are seven tips to help you build a solid video marketing campaign. Read the full article at MarketingProfs
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How to Use Live Video to Market Your Business [Infographic]
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started. Read the full article at MarketingProfs
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E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]
Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs
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How to Leverage Sales Teams for PR and Content Marketing
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
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Three Off-Site Tactics That Seriously Boost SEO Traffic
Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It’s really hard… What’s a marketer to do? Execute the following three highly effective stratagems. Read the full article at MarketingProfs
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The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read the full article at MarketingProfs
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How to Win at Content Marketing to Generation Z
Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full article at MarketingProfs
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How to Create the Right Amount of the Right Type of Content
There is such a thing as too much content. And if you’re creating marketing content for its own sake (i.e., without a clear business need), you’ve taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right … Read the full article at MarketingProfs
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SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]
Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs
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Storytelling, Digital Transformation, Customer Experience… and You: Contently’s Joe Lazauskas on Marketing Smarts [Podcast]
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read the full article at MarketingProfs
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Tips for Online Listings That Grab Attention and Generate Sales [Infographic]
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here’s how you can craft listings that truly speak to your audience. Read the full article at MarketingProfs
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The Perfect Pitch Is Possible With Presentation Management
Building, editing, and sharing a compelling presentation isn’t an easy task; it’s not particularly cheap, either–because they’re often one and done… But there’s a way to develop engaging presentation assets that can be used over and over again. Read the full article at MarketingProfs
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