Content Marketing - Online Marketing

October 23, 2019 Content Marketing

A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs

October 22, 2019 Content Marketing

The State of Podcasting: Audience, Content, and Advertising Trends

The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. Read the full article at MarketingProfs

October 22, 2019 Content Marketing

Creating Content? Make Sure You Have These Four Team Members

Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? Read the full article at MarketingProfs

October 21, 2019 Content Marketing

2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs

October 16, 2019 Content Marketing

Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs

October 15, 2019 Content Marketing

Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs

October 9, 2019 Content Marketing

10 Shortcuts to Gathering High-Quality Whitepaper Content

Even the most complex material can be generated and fleshed out in simple ways–via straightforward processes–to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences. Read the full article at MarketingProfs

October 8, 2019 Content Marketing

10 Email Subject Line Formulas to Skyrocket Your Open Rate

You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn’t get them to click. These 10 types of subject lines will get subscribers … Read the full article at MarketingProfs

October 7, 2019 Content Marketing

Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

Keyword research is one of–if not the most–crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders. Read the full article at MarketingProfs

October 1, 2019 Content Marketing

The Biggest Deficiencies of B2B Content Marketing Programs

B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. Read the full article at MarketingProfs

October 1, 2019 Content Marketing

Six Reasons It’s Time for Brands to Replace Stock Photos With User-Generated Content

As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they’re posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it’s time to ditch stock photos. Read the full article at MarketingProfs

September 30, 2019 Content Marketing

Five Extra-Powerful Ways to Build Authority With Content

This article is for ambitious marketers. If you’re one, you know that publishing the occasional blog post, though worthwhile, isn’t enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more–such as these five potent authority-builders. Read the full article at MarketingProfs

September 30, 2019 Content Marketing

Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. Read the full article at MarketingProfs

September 25, 2019 Content Marketing

How to Create and Use Infographics for Your Content Marketing

Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here’s how to take advantage of infographics in your marketing efforts. Read the full article at MarketingProfs

September 25, 2019 Content Marketing

How to Use Infographics as Effective Marketing Tools [Infographic]

Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins–in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing. Read the full article at MarketingProfs

September 18, 2019 Content Marketing

Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, “Content Marketing Is the Future of B2B: Case Studies for Success,” and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read the full article at MarketingProfs

September 18, 2019 Content Marketing

The Value in Going Viral (And Five Steps to Improve Your Odds)

You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it’s got to be the right message and the right time. Such was the case with me. Twice. Here’s my story, along with advice for going viral that doesn’t rely … Read the full article at MarketingProfs