Marketers are often the default creators of presentations for conferences, webinars, meetings–even Sales decks. These simple design tips can make your presentations more convincing and engaging. Read the full article at MarketingProfs
Continue reading
Category: Content Marketing
Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. Read the full article at MarketingProfs
Continue reading
Underrated But Effective Link-Building Tactics for SEO [Infographic]
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. Read the full article at MarketingProfs
Continue reading
Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond
To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It’s how you make sure your content reaches your target audience. Read the full article at MarketingProfs
Continue reading
Five Tips on How to Use Influencer Content in Paid Media [Infographic]
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs
Continue reading
How Agile Can Help You Balance Content Quality and Quantity
By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here’s how Agile approaches can help you find the balance between quality and quantity. Read the full article at MarketingProfs
Continue reading
How to Create Buyer-Focused Sales Content That Gets Traction
What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content. Read the full article at MarketingProfs
Continue reading
Why the Future of Marketing Is Video: 40+ Statistics [Infographic]
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that’s the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing. Read the full article at MarketingProfs
Continue reading
A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs
Continue reading
29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer. Read the full article at MarketingProfs
Continue reading
How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs
Continue reading
Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs
Continue reading
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs
Continue reading
Nine Cringey Mistakes in Marketing Writing and Content
Creating content that engages readers isn’t easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don’t want to waste time on substandard writing. Avoid these nine common writing and content mistakes. Read the full article at MarketingProfs
Continue reading
How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies. Read the full article at MarketingProfs
Continue reading
The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs
Continue reading
How to Create Effective Sales Enablement Content
In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. Read the full article at MarketingProfs
Continue reading