Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now… Check out this comprehensive infographic. Read the full article at MarketingProfs
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Category: Content Marketing
Content Marketing That’s Strong and Fit Enough to Generate ROI [Infographic]
B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading… When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises. Read the full article at MarketingProfs
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Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond
Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs
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Putting the ‘Letter’ Back in ‘Newsletter’: Ann Handley Talks Writing on Marketing Smarts [Podcast]
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. Read the full article at MarketingProfs
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Why Digital Marketing Is More Important Than Ever Before [Infographic]
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you’re not prioritizing digital marketing, you’re merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. Read the full article at MarketingProfs
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Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations–and you’re right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations. Read the full article at MarketingProfs
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Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs
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The Payoff of the Partnership Between Marketing and Creative [Infographic]
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can’t just bolt on a creative team and expect miracles. Check out the infographic to learn more. Read the full article at MarketingProfs
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Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs
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Five Steps to Building Trust With Thought Leadership
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs
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Brand Video Benchmarks: Length and Engagement Trends
The average length of brand videos in 2018 dropped significantly–that’s the second year in a row–according to recent research from Vidyard. Read the full article at MarketingProfs
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How To Save Thousands Of Dollars On Copywriting
Copywriting meaning and how to save thousands of dollars on copywriting and how to get all of your sales letters,
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Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. Read the full article at MarketingProfs
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10 Effective Tactics for Promoting Your Content
Even when you create a great piece of content, it might never be seen if it’s not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics. Read the full article at MarketingProfs
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Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand
Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you… Read the full article at MarketingProfs
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How Much Does a Video Cost to Produce? [Infographic]
You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer–because there are numerous considerations. This infographic breaks those down for you. Read the full article at MarketingProfs
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The Online Platforms With the Greatest Amount of Offensive Content [Infographic]
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the full article at MarketingProfs
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