Content Marketing - Online Marketing

January 31, 2022 Content Marketing

Five Ways B2B Companies Can Use Explainer Videos

Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. Read the full article at MarketingProfs

January 26, 2022 Content Marketing

How Dynamic Content Can Boost Your Email Marketing Campaigns

It’s no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there’s a better way to personalize: dynamic content. Read the full article at MarketingProfs

January 24, 2022 Content Marketing

How to Overcome Six Types of Writer’s Block [Infographic]

This infographic covers how to diagnose what type of writer’s block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy. Read the full article at MarketingProfs

January 18, 2022 Content Marketing

How People Want Brand Messaging to Make them Feel

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs

January 17, 2022 Content Marketing

10 Content Marketing Trends to Watch in 2022 [Infographic]

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Read the full article at MarketingProfs

January 10, 2022 Content Marketing

Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs

January 5, 2022 Content Marketing

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you’re not doing it yet, here’s how to get started. Read the full article at MarketingProfs

January 5, 2022 Content Marketing

Google’s Guide to User-Generated Content [Infographic]

This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. Read the full article at MarketingProfs

December 20, 2021 Content Marketing

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here’s how to do so for five of them. Read the full article at MarketingProfs

December 13, 2021 Content Marketing

Eight Lessons Learned From Giving 100+ Webinars

Webinars are more prevalent than ever, and that won’t change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips. Read the full article at MarketingProfs

December 13, 2021 Content Marketing

Brand Voice in 2021: More Important and More Difficult [Infographic]

Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee. Read the full article at MarketingProfs

December 8, 2021 Content Marketing

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs

December 8, 2021 Content Marketing

Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]

This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively. Read the full article at MarketingProfs

December 6, 2021 Content Marketing

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

We’ve all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change. Read the full article at MarketingProfs

December 6, 2021 Content Marketing

The Common Characteristics of Viral TikToks [Infographic]

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common. Read the full article at MarketingProfs

December 1, 2021 Content Marketing

How Email Newsletters Can Fix Marketers’ Content and Trust Problems: Three Sets of Best-Practices

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at MarketingProfs

November 23, 2021 Content Marketing

Three Ways to Adapt Your Sales Content for Virtual Selling Success

B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. Read the full article at MarketingProfs