This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster. Read the full article at MarketingProfs
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Category: Content Marketing
What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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Six Tips for Generating More Leads With Your Marketing Content
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it–and improve lead quality. Here are six easy ways to do that. Read the full article at MarketingProfs
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The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing. Read the full article at MarketingProfs
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A Snapshot of the Content Creator and Influencer Economy [Infographic]
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Read the full article at MarketingProfs
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Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends
The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios. Read the full article at MarketingProfs
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2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Read the full article at MarketingProfs
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Eight Graphic Design Trends That Will Define 2022 [Infographic]
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead. Read the full article at MarketingProfs
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Does Including Video on Site Landing Pages Boost Conversions?
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce. Read the full article at MarketingProfs
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Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One
Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first. Read the full article at MarketingProfs
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12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]
How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery. Read the full article at MarketingProfs
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Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen. Read the full article at MarketingProfs
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These Five Tactics Will Help You Outrank Your Competitors on Google
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help. Read the full article at MarketingProfs
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Five Quick Video SEO Tips to Help More People Find Your Content
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. Read the full article at MarketingProfs
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The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
The expectations of today’s B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That’s why video is the perfect content format to reach those buyers. Here’s how. Read the full article at MarketingProfs
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The State of Video Marketing in 2021 [Infographic]
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram. Read the full article at MarketingProfs
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12 Key Digital Content Distribution Channels [Infographic]
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content. Read the full article at MarketingProfs
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