Content Marketing - Online Marketing

September 6, 2021 Content Marketing

Are Businesses Creating and Using Brand Guidelines?

Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress. Read the full article at MarketingProfs

September 6, 2021 Content Marketing

How to Make Your Brand’s Storytelling More Compelling

Ideally, the stories you tell in your marketing accentuate the positive, because that’s what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here’s how to make your storytelling more compelling. Read the full article at MarketingProfs

August 31, 2021 Content Marketing

How to Create a Corporate Video Brief: Use This Easy Template

The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief. Read the full article at MarketingProfs

August 30, 2021 Content Marketing

The State of Content Entrepreneurs: Motivation and Pay Trends

Most content entrepreneurs–people who make money by turning content into revenue streams–say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt. Read the full article at MarketingProfs

August 23, 2021 Content Marketing

How to Use Video to Provide a Better Customer Experience

Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here’s how to use video marketing to enhance customer experience. Read the full article at MarketingProfs

August 23, 2021 Content Marketing

A Workflow for Creating Influencer Brand Posts [Infographic]

This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish. Read the full article at MarketingProfs

August 16, 2021 Content Marketing

So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy

Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs

August 4, 2021 Content Marketing

What Is Search Intent? [Infographic]

Google’s algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? Read the full article at MarketingProfs

August 3, 2021 Content Marketing

Five B2B Video Marketing Tips to Boost Sales in 2021

The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips. Read the full article at MarketingProfs

July 28, 2021 Content Marketing

How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast]

Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization–from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience. Read the full article at MarketingProfs

July 26, 2021 Content Marketing

What B2B Buyers Want From Vendor Websites

B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs

July 26, 2021 Content Marketing

How Employee Advocacy Can Improve Your Content Marketing Performance

Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? Read the full article at MarketingProfs

July 21, 2021 Content Marketing

No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days… Without Killing Yourself

No time to create new content? Never fear: It’s possible to take a single webinar and create nine additional pieces of content from it. Here’s how. Read the full article at MarketingProfs

July 21, 2021 Content Marketing

Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

July 19, 2021 Content Marketing

One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)

Often, our online content doesn’t engage readers because they don’t want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement–and on-page SEO? This articles explains what you need to know. Read the full article at MarketingProfs