Content Marketing - Online Marketing

July 14, 2021 Content Marketing

A 17-Step Process for Creating High-Performing Articles [Infographic]

How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles. Read the full article at MarketingProfs

July 13, 2021 Content Marketing

Why Do B2B Marketers Need an Agile CMS?

What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article. Read the full article at MarketingProfs

June 28, 2021 Content Marketing

Webinar Benchmarks: Promotion and Attendance Trends

Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24. Read the full article at MarketingProfs

June 22, 2021 Content Marketing

Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here’s why businesses should value creativity in their marketing. Read the full article at MarketingProfs

June 15, 2021 Content Marketing

How Grammar Mistakes Influence People’s Perceptions of Companies

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. Read the full article at MarketingProfs

June 15, 2021 Content Marketing

Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing

Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs

June 9, 2021 Content Marketing

Is Your Content Working? How to Measure Content Marketing Results

Content marketing is inherently a long-term, cumulative investment; a single piece of content won’t likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn’t mean impossible. Here’s how you can measure your content marketing. Read the full article at MarketingProfs

June 1, 2021 Content Marketing

Marketers’ Biggest Struggles With Freelance Content Creators

Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs

June 1, 2021 Content Marketing

The Three New Rules of Content Experience

A stellar content experience for your buyers can be transformative–both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You’ll need to know these three new rules of content experience. Read the full article at MarketingProfs

May 26, 2021 Content Marketing

The Power of Writing Your Story [Infographic]

Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health. Read the full article at MarketingProfs

May 25, 2021 Content Marketing

The State of B2B Content Amplification

Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge. Read the full article at MarketingProfs

May 25, 2021 Content Marketing

Five Don’ts for Using Your Podcast in Amplified Marketing

Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do’s and don’ts, however. Here are five of the don’ts. Read the full article at MarketingProfs

May 24, 2021 Content Marketing

How Marketers Can Create Better Sales Content

How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article. Read the full article at MarketingProfs

May 24, 2021 Content Marketing

LinkedIn Content Engagement Benchmarks [Infographic]

Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. Read the full article at MarketingProfs

May 19, 2021 Content Marketing

Five SEO Tactics to Optimize Your Internal-Link Profile

We can’t control Google’s latest search algorithm, but we can harness the power of internal linking to strengthen our website’s SEO. Here are five tactics to use. Read the full article at MarketingProfs

May 18, 2021 Content Marketing

Five Ways to Create Engaging Content That Converts for Your B2B Business

Both B2B and B2C companies use content marketing, but their respective content strategies differ–because their audiences’ needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts. Read the full article at MarketingProfs

May 5, 2021 Content Marketing

Create Content That Breaks Through the Noise (But Doesn’t Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]

Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read the full article at MarketingProfs