Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more. Read the full article at MarketingProfs
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Category: Content Marketing
Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees’ attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. Read the full article at MarketingProfs
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Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. Read the full article at MarketingProfs
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Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution. Read the full article at MarketingProfs
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A Quick Guide for Website Image Optimization [Infographic]
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading? Read the full article at MarketingProfs
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How COVID-19 Transformed Sales and B2B Content Marketing–and Five Ways to Adapt
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies. Read the full article at MarketingProfs
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Four Best-Practices for Responsive Search Ads [Infographic]
Google’s responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? Read the full article at MarketingProfs
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Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs
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Account-Based Podcasting: The New ABM
You know about account-based marketing. Now it’s time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here. Read the full article at MarketingProfs
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B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2. Read the full article at MarketingProfs
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How to Overcome B2B Content Marketing Challenges During the Pandemic
At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help. Read the full article at MarketingProfs
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What Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs
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Audio Marketing: From Radio to Clubhouse [Infographic]
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers. Read the full article at MarketingProfs
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How Not to Give a Great Presentation
Online presentations and webinars are too often dragged down by surplus information or they’re cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article’s advice. Read the full article at MarketingProfs
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Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
In the era of “fake news,” getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here’s how to take advantage of it. Read the full article at MarketingProfs
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20 Content Stats Modern Marketers Should Know [Infographic]
Did you know that Thursday is the most popular day for consuming videos from businesses? That’s just one of the many interesting stats covered in this infographic from SalesIntel. Read the full article at MarketingProfs
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How to Create Better Content by Conducting Better Interviews: Jay Acunzo of ‘3 Clips’ on Marketing Smarts [Podcast]
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content. Read the full article at MarketingProfs
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