The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute. Read the full article at MarketingProfs
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Category: Content Marketing
Why Timestamping Your Online Content Is So Important
The way you timestamp (or don’t timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important. Read the full article at MarketingProfs
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Content Marketing and Thought Leadership: What’s the Difference?
Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities–along with how to use both content types–in this article. Read the full article at MarketingProfs
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Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read the full article at MarketingProfs
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Nine Tips for Creating SEO-Friendly Content [Infographic]
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Read the full article at MarketingProfs
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Web Design Stats and Trends for 2021 [Infographic]
Did you know that users take 0.05 seconds, on average, to form an opinion about a website–and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs
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Four Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
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2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs
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Content Marketing: The New Name for a Well-Established Discipline
The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs
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How to Stop Procrastinating and Become a Joyful Writer [Infographic]
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they’re lazy but because the task feels too daunting or boring. Read the full article at MarketingProfs
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LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
We’re all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. Read the full article at MarketingProfs
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Five Tips for a More Personalized B2B Content Strategy in 2021
2020 changed everyone, including B2B buyers, and your content strategy must change with them–which means better personalization. But it doesn’t mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. Read the full article at MarketingProfs
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Five Steps to Winning Back Lost Customers by Using Targeted Content
Losing the occasional customer is an inevitable reality–but it doesn’t have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps. Read the full article at MarketingProfs
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The Content Habits and Preferences of Engineers
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. Read the full article at MarketingProfs
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Your New Content Marketing Engine: Podcasting
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It’s time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here’s the why and how-to. Read the full article at MarketingProfs
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The Biggest Frustrations of Content Managers [Infographic]
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero’s Journey Content. Read the full article at MarketingProfs
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It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs
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