Content Marketing - Online Marketing

January 6, 2021 Content Marketing

How to Build a Content Marketing Funnel That Will Drive Sales

Why are we producing content? To generate leads, drive sales, and build authority. You’ll need to bring readers in at the top of the funnel and work your way down to drive sales. Here’s how. Read the full article at MarketingProfs

January 5, 2021 Content Marketing

The Top Barriers to Creating Great B2B Content

Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications. Read the full article at MarketingProfs

January 4, 2021 Content Marketing

The Top 20 Content Marketing Hashtags, Topics, and Searches

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches. Read the full article at MarketingProfs

December 15, 2020 Content Marketing

Seven Ways to Show Up Human in Your PR and Marketing Efforts

As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it’s time to humanize your company’s communication in these seven ways. Read the full article at MarketingProfs

December 14, 2020 Content Marketing

How to Effectively Outsource Product Marketing Content

Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process. Read the full article at MarketingProfs

December 8, 2020 Content Marketing

Five Ways to Win a Faithful Audience With Your B2B Blog

Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers’ trust, follow these five tips. Read the full article at MarketingProfs

December 7, 2020 Content Marketing

So You’ve Got Your Topic, Now Here’s How You Create Content That Can Rank

Have a topic for a post or other content? That’s a great start, but to reach your target audience on search engines, you have to know how to rank for that topic–which requires a lot of organization and research. Here are some tips for how to create content that ranks. Read the full article at MarketingProfs

December 2, 2020 Content Marketing

10 Must-Haves for Your Content Marketing Guidelines

Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines. Read the full article at MarketingProfs

December 1, 2020 Content Marketing

The State of Healthcare Content Marketing

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. Read the full article at MarketingProfs

December 1, 2020 Content Marketing

Why B2B Apps Need App Store Optimization Now More Than Ever

Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it’s time to look into app store optimization (ASO) to maximize your potential customer base. Read the full article at MarketingProfs

November 24, 2020 Content Marketing

Are Host-Read Podcast Ads More Effective?

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs

November 18, 2020 Content Marketing

Content + Data: The Pillars of a Successful Demand Gen Strategy

Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs

November 10, 2020 Content Marketing

So Much of What You Knew About Thought Leadership Has Changed

Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs

October 28, 2020 Content Marketing

Effective Link-Building for B2B Marketers

Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site’s backlink profile? This article will guide you through the most effective and sustainable link-building strategies. Read the full article at MarketingProfs

October 26, 2020 Content Marketing

Do Most B2B Marketers Gate Content?

Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick. Read the full article at MarketingProfs

October 7, 2020 Content Marketing

A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast. Read the full article at MarketingProfs

October 5, 2020 Content Marketing

B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic. Read the full article at MarketingProfs