Content Marketing - Online Marketing

September 28, 2020 Content Marketing

Effective Content Types for Each Stage of the Buyer’s Journey [Infographic]

This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer’s journey. Read the full article at MarketingProfs

September 28, 2020 Content Marketing

Five Steps to Making an Excellent Explainer Video (Article 3 of 3)

Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience. Read the full article at MarketingProfs

September 23, 2020 Content Marketing

How ‘EAT’ Helps Businesses Succeed on Google Search [Infographic]

It’s no secret that Google’s search engine seeks to surface high-quality content to its users. However, determining exactly what signals “high-quality” to its algorithms can be challenging for marketers. Read the full article at MarketingProfs

September 23, 2020 Content Marketing

Optimize Content Strategy With Insights From a New Study: NetLine’s David Fortino on Marketing Smarts [Podcast]

David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company’s 2020 State of B2B Content Consumption and Demand Report for Marketers. Read the full article at MarketingProfs

September 23, 2020 Content Marketing

Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

Some people think content operations isn’t necessary–that everything will work fine without it. But it won’t. Without content operations, there is content chaos. And you’ll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs. Read the full article at MarketingProfs

September 21, 2020 Content Marketing

B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed. Read the full article at MarketingProfs

September 21, 2020 Content Marketing / copywriting

Copywriting Formula – No Copywriting Experience Required!

Copywriting formula to get more leads, sales, subscribers, and fans… No copywriting experience required. It’s true! This amazing new book, by

September 16, 2020 Content Marketing

15 Tools to Boost Your YouTube Marketing

This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic–and leads. To that end, these 15 tools can help you optimize your YouTube content. Read the full article at MarketingProfs

September 9, 2020 Content Marketing

Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. Read the full article at MarketingProfs

September 9, 2020 Content Marketing

The Ultimate Guide to Coming Up With Useful Ideas

We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide–full of techniques, processes, tips, and tricks–will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more. Read the full article at MarketingProfs

September 8, 2020 Content Marketing

How ‘Tangential Content’ Can Elevate Your B2B Company’s Link-Building

Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there’s no major launch or corporate-level change to attract publishers. Regardless, you can use “tangential content” to build links throughout the year. Read the full article at MarketingProfs

September 8, 2020 Content Marketing

How to Use Video for Every Stage of the Sales Funnel

To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers’ stage in their purchase-decision journey. You’ll improve the chances of conversion–and increase sales and revenue. Read the full article at MarketingProfs

September 2, 2020 Content Marketing

Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. Read the full article at MarketingProfs

September 2, 2020 Content Marketing

How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

Particularly when you’re dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right. Read the full article at MarketingProfs

September 1, 2020 Content Marketing

Listen While You Work: The Media Habits of Remote Employees

Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. Read the full article at MarketingProfs

August 25, 2020 Content Marketing

How Committed Are Big Advertisers to Content Marketing?

The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council. Read the full article at MarketingProfs