Introduction In the dynamic world of online marketing and e-commerce, the ability to convert visitors into loyal customers is paramount.
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Don’t Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads
In the minds of most consumers, you’re selling commodities — unless you’ve created a brand distinction. This article will show you how to craft a brand that’s not just known but unforgettable.
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With A Spotlight On Artificial Intelligence, GITEX Global Returns For Its 43rd Edition In Dubai From October 16-20, 2023
The 43rd edition of the tech and startup event GITEX Global to take place on October 16-20, 2023, at Dubai World Trade Centre.
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The Key to Developing More Informed and Inclusive DEI Marketing Strategies
Discussing the complexities of identity and expertise in DEI marketing and how to avoid the potential cultural and legal pitfalls.
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When to Know If Rebranding the Right Move For You — and What You Should Focus on When It’s Time
Discover if rebranding is what your company needs to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand.
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Why Brands are Becoming the New Badges of Belief and Belonging
Brands have a responsibility that shouldn’t be taken lightly. They can make the world a better place, one brand at a time.
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AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding
With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.
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5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing
Unlock the power of affiliate marketing to bolster your brand’s visibility and customer engagement.
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How a Solopreneur Creates Word-of-Mouth Marketing Magic
Trickery owner Aaron Rabkin shares the magic behind his solo business, which has maintained 100% 5-star reviews over six years of operation.
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Your Guide to Choosing the Right Google Ads Consultant or Agency
Don’t hire a Google Ads consultant without doing your due diligence.
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This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).
Zūm started out selling its “Uber for kids” service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
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5 Keys to an Influencer Marketing Campaign That Makes You Money
To make your influencer campaign successful, you need more than just a great idea.
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6 maneras de hacer branding para que tu startup destaque en redes sociales
Las redes sociales ofrecen un terreno parejo para que las startups construyan su presencia de marca, pero la alta competencia requiere un enfoque estratégico y simplificado para el branding en las redes sociales.
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Winning Strategies Behind Effective Hispanic Heritage Month Campaigns
Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.
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Yes, You Can Use AI for Marketing. But Don’t Forget About the Benefit of Human Touch.
Artificial intelligence might have changed the rules, but the game’s essentials are the same: Let new tools amplify your voice and target better — just ensure that it’s always your unique and personal story they’re telling.
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11 Common Email Marketing Mistakes (and How to Fix Them)
How to avoid sabotaging your own success by identifying some of the most common email marketing mistakes.
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6 Ways to Ace Social Media Branding for Your Startup
Social media offers a level playing field for startups to build their brand presence, but the high competition necessitates a strategic and streamlined social media branding approach.
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