Research shows people remember stories 22 times more than facts and figures alone. It is only natural for marketers to capitalize on this art for their strategies but where one start is the big question. Here are 4 ways to incorporate the art of storytelling into your marketing strategy.
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Category: digital marketing
Brand Loyalty Isn’t Enough to Keep Customers — But Reviews and Rewards Are. Here’s How.
Reviews and rewards are the biggest factors swaying consumers in the new digital landscape. Brands need to get with the program.
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How Advertising Is a Living, Evolving Entity (and How to Grab Hold of It)
Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of advertising is crucial for entrepreneurs looking to thrive in a rapidly changing landscape.
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YouTube Is the Tool You Need to Build Your Customer Base — and Your Credibility. Here’s How.
Learn how YouTube marketing can help small businesses build credibility and provide an avenue for brand awareness with a larger audience reaches than other forms of social media marketing alone.
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46% of All Google Searches Have to Do With Location, One Report Says — and Purchases Often Follow. Here’s How to Boost Your Business’ Visibility Locally.
Explore proven techniques and actionable tips to help you enhance your business visibility in your community and stay ahead of the competition.
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Your Online Reputation Is Powerful — Use These Methods to Enhance and Protect It.
Discover five actionable strategies to improve and safeguard your online reputation in 2023 and beyond.
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Indiana Jones y los cazadores de la marca perdida: lecciones de branding para seguir siempre vigente
La última entrega cinematográfica de la saga del arqueólogo más famoso del mundo nos sirve de pretexto para revisar cómo un personaje (¡o una marca!) puede mantenerse relevante y cautivar al público durante más de cuatro décadas.
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5 Critical Marketing Tools for Fast-Growing Companies
Setbacks are inevitable for any business, but for fast-growing companies in particular, scaling and resources can be some of the biggest challenges. That’s why choosing the right marketing tools is crucial for long-term success.
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Enfócate en estas 3 tácticas del marketing en la era de la automatización y la inteligencia artificial
Descubre cómo implementar herramientas de IA y automatización de manera sabia mientras mantienes el toque personal que conecta con tu audiencia.
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Want Better Internet Sales? Use This Overlooked Strategy
The employment of this service eliminates the need to hire, train and manage an in-house team, an endeavor that can drain substantial resources in terms of time and money.
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In the Age of Automation and AI, Focus on These 3 Marketing Tactics
With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating the industry’s new tools and evolving landscape while remaining unequivocally committed to ethical practices amid the AI boom.
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McDonald’s Grimace Is on the Loose Again, ‘Grimace Shake’ Taking Over TikTok
The 52-year-old character is going viral while promoting the Grimace Shake.
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How to Boost Your Business With Direct Mail Automation and Retargeting — a Detailed Beginner’s Guide
What is direct mail automation, and how can it benefit your business? Here’s an in-depth guide.
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From an Airbnb Stay at Barbie’s Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The ‘Barbie’ Movie Team Is Going All In on Marketing
Here’s a look at some of the outrageous Barbie collaborations ahead of Greta Gerwig’s forthcoming movie, “Barbie.”
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What Entrepreneurs Can Learn about Sustainability From the Cosmetic Industry
As entrepreneurs, it’s our responsibility to lead the charge on climate change and contribute to a sustainable future.
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How to Score Your Business Reputation Online
Knowing how to score your company’s reputation can provide a clearer picture of how consumers see your brand and how you stack up against the competition.
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How to Enhance Your Brand Through Thought Leadership
Thought leadership is one of the most powerful and cost-effective ways for brands to build trust and credibility.
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