5 Tips for National Institute of Standards and Technology Compliance

NIST compliance, or the National Institute of Standards and Technology (NIST) Special Publication 800 series, is a set of security standards that organizations must adhere to in order to protect sensitive data. Compliance with NIST ensures that organizations take the necessary steps to secure their networks, systems and data from cyber attacks. The NIST framework […]

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4 Conversion Tips to Boost Your Ecommerce Sales & Revenue

Are you looking to boost your e-commerce sales and revenue? Look no further! I’ve compiled a list of 5 conversion tips that will help take your online store to the next level. From optimizing your product pages to implementing a retargeting strategy, these tips are guaranteed to drive more sales and increase your revenue. Before […]

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Considering a Move? Why Louisville is the Place to Be

The city of Louisville, Kentucky was chartered in 1780 in honor of King Louis XVI. Located on the falls of the Ohio River, the southern city has become famous for several reasons. First, the basketball team the Kentucky Colonels won the most games in the history of the American Basketball Association, despite it not being […]

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5 easy-to-overlook Alternatives to Digital Advertising

The popularity of digital advertising is paramount, so it is no wonder that many brands turn to digital advertising in order to promote their products and services, to boost brand awareness and increase brand exposure.  Although there are many benefits and advantages of digital advertising, it would be naive to implement an advertising strategy that […]

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How Good Customer Service can Increase Positive Publicity about your Business

Public perception of your business is key to its reputation. A positive image helps you to attract and retain customers, thereby boosting your sales. There are lots of ways to generate positive publicity, such as through advertising, but one of the most effective methods is practising good customer service. This allows customers to form a […]

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How Supporting Basic Needs Leads to Student Success

These days there are great numbers of students across the nation who have a hard time meeting their basic, everyday needs. This includes healthcare, housing security, food security, and transportation among others. Basic needs insecurity can jeopardize students’ success as they are more likely to fail or drop a class, causing them to not graduate.  […]

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Spruce Your Home Up With Window Installation

Although they often get overlooked, windows are extremely important parts of infrastructure.  They can determine a building’s aesthetic, energy efficiency, and temperature control, making them both visually and practically useful.  With this in mind, it is important to consider windows when sprucing up a home or starting a new business, as upgraded windows can cut […]

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Why You Need an All-In-One Digital Marketing Agency

Managing all the components that make up your digital marketing strategy can be overwhelming if you don’t have a smooth system. If you’re like most businesses, you probably hire a few companies or individuals to run different aspects of your campaign, and that’s where things can get complicated. For instance, your PPC person might not […]

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10 Best Ways to Monetize Your Influence on Instagram: A Comprehensive Guide

Instagram has emerged as one of the most popular social media platforms, with more than one billion monthly active users. This platform is not only limited to sharing photos and videos, but it has become a robust marketing tool. As a result, many businesses and individuals have leveraged their influence on Instagram to generate revenue. […]

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Publishers Are Having A Moment – If Only They’ll Take It

The impending deprecation of the third party cookie on Google Chrome, which will reportedly go into effect by the end 2024, has shaken the publishing industry. Digital advertisers and publishers, which utilized these cookies to glean information about web visitors, had grown increasingly dependent on third party cookies as the preferred method for identifying quality […]

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What Your Law Firm Needs to Know About HIPAA Compliance and Cloud Computing

Cloud computing is a type of internet-based computing that allows users to access data and services remotely. It involves storing, managing, and processing data in remote servers hosted by third party service providers over the Internet instead of on local servers or computers. Cloud computing can be used for many different purposes, including file storage […]

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ParagraphAI AI writer

As a digital advertiser, crafting effective ad copy that engages your target audience is essential for driving conversions and achieving your campaign objectives. With the ParagraphAI AI writer, you can easily create high-quality ad copy that resonates with your audience and drives results across multiple ad platforms, including Google Search Ads, Facebook Ads, and more. […]

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The Lesser Known Advantages of Outsourcing for Small Business Owners

Small business owners are increasingly turning to outsourcing as a cost-effective and time-saving alternative to in-house hiring. However, what many people don’t know is that there are several other advantages that outsourcing can bring to a business. Outsourcing gives small business owners a solution they may not have known about before. It gives them access […]

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5 Reasons Why Experiential Marketing Helps Boost Sales

Experiential marketing is a form of marketing that focuses on the customer’s direct experience. It emphasizes each individual’s memory and how they recall their past experiences with a company or brand. Experiential marketing aims to generate strong emotional reactions in customers by designing events that trigger memories and specifically build up their perceptions about how […]

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