Here’s how micro-influencers were able to make a place of their own in the digital space
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Category: News
Use These 5 Hacks to Instantly Build Rapport With Your Clients
While building a solid relationship is a long-term game, there are a few simple but highly effective hacks to quickly get you started on that journey.
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3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don’t need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
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3 Ecommerce Trends You Need to Know in 2023
This vast and expanding sector is on track to be more relevant and investment-worthy than ever, but what are the key new-year takeaways for digital marketers?
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5 Proven Strategies to Turn Your Sales Copy Into Real Money
You should treat your copy like your 24/7 salesperson. Here’s some advice on how to be strategic about it.
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4 Ways to Leverage TikTok for Startup Growth
TikTok is still relatively uncrowded — but it is growing exponentially.
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How Franchisees Can Use Technology to Change Consumer Behavior
Here’s how franchisees can tap into consumer behaviors using strategic messaging and offers that speak to clients wants and needs.
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5 Things to Do After You Publish Your Book
Books have become the business cards of modern entrepreneurs. Here are the best ways to market your book after publication.
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5 Mistakes To Avoid in Your Digital Marketing
Don’t fall for flashy and ungenuine marketing fails. If you avoid these five common pitfalls in digital marketing, you will find branding success.
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Should You Market Your Product to Enterprises or Small Businesses? Here’s How to Decide.
Deciding whether to market to a small business or an enterprise can be a challenging decision. Here’s how to know which you should go after.
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The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
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Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
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How I Could Have Saved Toys “R” Us — a Lesson in Brand Building
Almost five years since Toys “R” Us officially shut its doors, let’s take a deep dive into lessons learned from the rise and fall of this beloved company.
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5 Marketing Tips for Brand Success
Follow these best practices for your brand to have a top-tier marketing strategy going into the new year.
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5 Untapped Marketing Strategies Only a Select Few Use in B2B
When you’re selling to another business, there are more decision-makers involved in the sale — and more room for questions and rejections. Here’s how you can stand out from the competition with strategies only some in the industry are utilizing.
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Why the Best Days of Digital Media Are Ahead of Us — and Other Trends for 2023
These five trends reveal that the best days of digital media are still ahead of us.
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7 Steps to Setting Up Google Analytics For Your Business
In today’s day and age, tracking data with Google Analytics is an absolute must. Make sure you sync up this year to avoid getting left behind by your competition.
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