Small business owners can integrate low-cost PR techniques into their daily marketing activities.
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Category: News
Redefining Customer Engagement in a World Where Data Privacy Reigns
In a world where “easy data” will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don’t convert.
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Artificial Intelligence May Add More Value to Marketing Than Human Brains
The list of advantages that AI presents to enterprises seems to be endless. Interestingly, the debate of ethics and human devaluation due to AI is also ongoing on the side. So, which is it going to be?
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How to Build a Competitive Brand That Gives Your Startup an Edge
Your brand as a founder and as a startup both matter, especially in the early days. Here’s how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.
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These Are the Biggest Takeaways from 2022. What Does 2023 Have in Store for the Customer Experience?
As Henry Ford once said, “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
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Why Explainer Videos Are Essential for Startup Success
Explainer videos are essential tools for startups seeking seed funding. Explainer videos improve understanding, showcase the product’s USP, demonstrate market potential, build credibility and trust, and offer a competitive advantage.
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How To Start Your Ideal Business — 7 Steps From Experience
The trial and error tested steps to starting your ideal business.
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Free Event | February 27: Solopreneur Office Hours with Terry Rice
Running a one person business is challenging, but we’re here to help you. Tune in as our expert, Terry Rice, answers your most pressing questions.
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5 Ways to Freshen Up Your Restaurant Franchise Marketing in 2023
Restaurant franchises can take advantage of technological advances that will transform bland marketing strategies into high value marketing campaigns that drive greater revenue.
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The Future of Startup Marketing: 2 Popular Lead Magnets Your Startup Needs
Entrepreneurs, investors, marketers and business leaders should consider incorporating eBooks and whitepapers into their startup marketing strategy today.
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How to Create Video Ads That Actually Sell (and Why You Need Them in Your Marketing Strategy)
Video is essential for every consumer brand. Here’s how to create a compelling video for your brand and why it matters.
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‘Desinfluenciar’, la contraparte de los influencers que se ha vuelto tendencia en redes sociales
En los últimos días el nuevo hashtag #deinfluencing ha ganado popularidad en TikTok, alcanzando más de 123 millones de vistas y generando una mayor discusión sobre el consumo excesivo.
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Want To Go Viral? Create Something That Evokes This Feeling
You know it when you see it, and you don’t have to be a comedic genius to make it work for you.
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Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession
Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.
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3 Marketing Fails That Demonstrate The Importance of Fundamentals
There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.
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Why Small Businesses Should Work Twice as Hard to Crush It on Social Media
Small businesses need to do much more to grow their following on social media. Here’s how to do it effectively.
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How to Stand Out as an Entrepreneur by Being Unapologetically You
There’s an undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself. Here’s how you do that!
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