A successful PR campaign requires these three critical ingredients to ensure you’re on the right path to success.
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Category: News
Why You Need to Develop Your Website’s Content and Design in Tandem
What comes first in website development — design or copy? Ultimately, it comes down to balance. Here’s why.
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2 Key Marketing Tactics to Increase Brand Awareness and Credibility
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand’s credibility, especially on social media.
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If You’re Not Using This Type of Content in Your Marketing, You’re Missing Out
User-generated content is one of the most authentic ways to promote your brand to consumers. Here’s how to find and benefit from UGC.
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Want to Make More Money? 10 Experts Share 10 Tips to Grow Your Business
Learn how to make money, save time and avoid burnout.
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What Millennials Really Think About Product Life Cycle, As Told By A Millennial.
Millennials have come into significant purchasing power, and I know how you can capitalize on that.
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3 Steps to Building a Brand That Resonates in a Crowded Industry
Here are three key steps to building a brand that stands out.
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You’re Not Shadowbanned — Your Content Just Sucks. That’s Why It’s Time to Change Your Approach.
As an influencer manager, I often hear clients complain about their content or account being shadowbanned. But to be brutally honest, most of the time, it’s not the algorithm that’s the problem — it’s the content itself.
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How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
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Don’t Waste Your Time on LinkedIn
Optimize your content and make every second count.
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Don’t Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.
Some businesses won’t survive whether we have a recession or not. The calculated recession-planning maneuvers you make today can help your brand come out stronger even if your marketing budget undergoes a serious shave.
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How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty
Choppy economic waters may push the nervous business owner to slash marketing budgets. Don’t jump the gun, though, because there are several more measured approaches one should take first.
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10 Must-Have Tools for Successful Media Outreach
Help boost your link-building and outreach efforts with these powerful tools.
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7 Ways to Supercharge Your B2B SaaS Brand Visibility on LinkedIn
Unfortunately, few B2B brands know what to do to stay visible to their target market. In this article, you will be equipped with seven keys to growing your B2B brand visibility on LinkedIn.
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How to Use Personal Brand Photos to Stand Out on Social Media (and Be Remembered)
Yes, as a business owner, photos can help you make a memorable impression and connect with your audience — but no, a random selfie won’t cut it.
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3 mitos sobre las relaciones públicas que dañan el éxito de tu marca
¿Cómo posicionarte como un líder de opinión en tu industria utilizando las relaciones públicas? Derribando los mitos y descubriendo el verdadero potencial de esta poderosa herramienta de marketing.
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5 Sales and Marketing Trends for 2023 You Must Know
It’s essential to stay on top of the latest trends in sales and marketing. You should know five sales and marketing trends for 2023 that could benefit your business.
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