A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy.
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Category: News
Making a Big Marketing Decision? Before You Follow Your Gut, Do This.
Getting good returns from marketing isn’t that hard — as long as you avoid these mistakes.
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Don’t Let Digital Marketing Mistakes Derail Your Business
In this online-consumer age, it can make or break growth and survival.
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This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’
Alex Ragir sits down with Bonin Bough to break down Bough’s backstory and marketing tips you can use for your business.
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How To Get Targeted Traffic – Targeted Traffic On Demand
Finally a new program has been released how to get laser targeted traffic on demand. World-class, complete traffic generation program
Continue readingBe Your Own Customer Before You Launch a Product
The many advantages of building and growing a business based on fulfilling your own needs.
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How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance.
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Was This the Worst Sales Promotion in the History of Sales Promotions?
Hoover made a whopping mistake back in the ’90s. Would you do the same now?
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Get Your Business Seen on Google Search Results with This $13 Course
Learn how to rank in all 10 Google search results in less than an hour.
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The Cognitive Tactics That Will Help Your Website Convert
It’s time to go beyond traffic and understand your customer’s frame of mind.
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How to Increase the Conversion Rate on Your Ads
Make your advertising dollars count.
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Here’s Why This Bedding Company Expanded Into the Hyper-Competitive World of Online Mattresses (Podcast)
Boll & Branch’s married co-founders, Scott and Missy Tannen, didn’t pay attention to the naysayers.
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How Brands Connect Emotionally With Consumers
Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.
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7 Reasons People Hate Your Ads — and What to Do About It
Accepting these hard truths will help you create better, more effective ad campaigns.
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The Complicated Business Of Advertising And Marketing In Cannabis
With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
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Hold That Door! 7 Rules for an Elevator Pitch.
Make the most of precious moments with a captive audience.
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3 Powerful Uses of Machine Learning in Marketing
Machine learning is proving to be powerful for brands and marketers alike. Here’s how.
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