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Category: News
Learn How to Start and Market High-Quality Podcasts
This training bundle offers actionable insights on how to launch your podcast and reach more listeners.
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The New, Cool Term For Cannabis? It’s Still Up For Grabs.
The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do.
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How This Entrepreneur Scaled a Summer Camp Funnel to 7 Figures
Want to grow your business? These three marketing tips can help.
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These Women Entrepreneurs Have Created a Multimillion-Dollar Business by Reinventing Sorbet
The co-founders of Sorbabes emphasize educating consumers about how their product is different than what they’re used to.
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10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seeking.
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What Are ‘Google Penalties,’ and Why Do You Need to Avoid Them?
Many businesses have been sunk by Google’s algorithm updates. Don’t become one of them.
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How Much Should You Spend on Social Media Marketing?
It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients.
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How to Use Video in Your Email Marketing
People love videos, and videos boost engagement rates. So try embedding a video into your next email.
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Why You Should Develop a Personal Ethics Statement
This statement can differentiate you from other businesses and entrepreneurs in your space.
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How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s.
As an entrepreneur, there are certain candidates and changes you want to see succeed. How will the digital world you use everyday be a factor?
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This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn’t Ready for Retail
Bubba’s Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
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The 3 Types of Freedom Affluent Shoppers Are Craving
By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.
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6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)
Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign?
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How Cameo Survived a Public Relations Nightmare
By confronting the issue head-on, the startup regained its customers’ trust.
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