Your customers aren’t all on one platform, so neither should your digital ads.
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Category: News
3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation
A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink.
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If You’re Not Attending Cultural Tentpole Events, You’re Missing a Major Source of Buzz
Coachella wasn’t just a media stunt in the desert — it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.
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How You Can Still Reach Customers Even as the Backlash Builds Against Robocalls
As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take.
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5 Creative Ways to Get Exposure for Your TEDx Talk
The big day has come: You’ve been selected to give a TEDx talk. You’ve worked on it for weeks. Now, how do you ensure someone actually views it?
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5 Amazon Ad Settings You Shouldn’t Ignore
You can’t just set up your ad campaign and expect them to bring in customers day after day. Here are the five settings you should review and tweak as necessary to improve your sales.
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What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.
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How to Get More Backlinks for Your Small Business Website
Infographics, media coverage and online tools are some of the strategies you may not have considered to obtain backlinks.
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The 21st Century Affluent Woman and Her Marketing Needs
Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
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Keep Your Brand Weird: How Austin Inspires Advocates
Don’t be afraid to let your freak flag fly.
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Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course
The Complete Guide to Digital Marketing will make you an online marketing machine.
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Why Collecting Business Cards is Not Networking
Don’t be afraid to really put yourself out there.
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Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
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Still Avoiding Online Reviews? 4 Tips to Use Them to Your Advantage.
Still plugging your ears? Stop dismissing criticism and start seeing the value of online reviews.
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Peer-to-Peer Is the Next Wave of Influencer Marketing
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
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6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand
“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand?
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5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance
Learn how to tweak your campaigns to get the most out of your Amazon ad budget.
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