Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance.
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Category: News
Is Your Marketing Working? You Won’t Know Till You Test It
Effective marketing is tricky, but it can be greatly informed by testing. Here’s how to do that using the latest tools.
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Profits Can Be Deceiving. Here’s Why I Killed Off My Money-Making Product.
I had a great product. An immediate financial winner. But you know that gut feeling? Here’s what I found out. (Trust me, it was painful.)
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8 Simple Ways to Make Social Media Work for Your Business
Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps.
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Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand
Find out how to increase brand awareness of your Amazon products.
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8 Controversial Marketing Campaigns That Paid Off
People can tell when you sincerely believe in your message.
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Need to Establish Trust With Your Audience? Leverage Social Proof.
You can’t be the only one talking about how great your brand is — leverage testimonials and reviews to increase audience buy-in.
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This $19 Course Demystifies Affiliate Marketing in Two Hours Flat
Supercharge your success online with strategies for e-commerce, SEO, and more.
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How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Marketing is essential but never cheap, so upping your ROI is the name of the game.
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6 Simple Ways C-Level Executives Can Leverage Webinars for Brand Growth
As a leader in your industry, you have knowledge to share. Webinars are a perfect way to do that.
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4 Steps to Take Your Marketing Efforts to the Next Level
Tailor each marketing experience to your customers so they don’t need to guess about your product’s value.
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Mixmax Transforms Gmail into a Powerful Productivity Hub
Use one-click templates and schedule meetings from your inbox.
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6 Ways to Market Your Small Business for Less Than $100
For entrepreneurs and small business owners, every dollar counts — and investments need to pay off in real and immediate marketing ROI.
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Planning a Digital Marketing Promotion? Take This Website Speed Test First.
Google estimates that 40 percent of people will leave a mobile site that takes longer than three seconds to load. How long does yours take? Find out now!
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Your Startup Won’t Make It to 2022 Without Video in Sales
Do you produce enough video content to keep your company on your audience’s radar? If not, you could struggle as video becomes more important in the next three years.
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3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur — whatever his or her business — needs to understand the essentials of how customers decide what is worth what.
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Entrepreneur Insider Video of the Week: How to Get Media Coverage
Watch this free Q&A with Entrepreneur editor-in-chief Jason Feifer, in which he reveals strategies for getting press for your business.
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