News - Online Marketing

The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)

The best way to build your brand is to start from the inside out.

From Drake to Prince, big names have come out in support of this up-and-coming performer’s unique musical style.

Kelsey Humphreys sits down with Nathalie Lussier to talk about how she keeps transitioning from one successful business to another.

It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.

Even the most incredible rebrand is wasted if you never actually launch it.

Aleksandra Strub talks about how her ideas about marketing evolved over time.

Customers have nearly limitless choices. How you treat them is more important than marginal differences in price.

Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands.

There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling.

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.

Here’s what these master marketers have learned in the trenches.

China has a chequered past with foreign IP. But companies are getting around that by developing IP assets — like a world-famous bronze cat.

Solving the stupid little problems is enough of a mental reset that your biggest issues in life start handling themselves.

One study has predicted that 82 percent of internet traffic will go to video content by 2021. Isn’t it time you jumped in?

Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas.