Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren’t getting quickly sent to the junk folder.
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Category: News
Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
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5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
You need to deal with people as they are.
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4 Branding Lessons From Nike’s Colin Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
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5 Tips to Boost Your Ecommerce Sales on Cyber Monday
Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works.
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7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective.
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How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women.
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Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
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The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why.
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This New Platform Aims to Help Freelancers Boost Their Marketing Skills
Fiverr is rolling out a program called Learn.
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3 Ways Entrepreneurs and Businesses Can Benefit From AI’s ‘Third Wave’
Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts.
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4 Unconventional Ways to Better Market to Generation Z
Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?
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Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
Weight Watchers is repeating a classic psychological blunder.
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How to Make AI-Driven Emails Compelling Without Being Creepy
Most customers are wary about AI, so don’t make it extra weird by incorrectly using your data on them.
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The Real-World Applications of Artificial Intelligence in Marketing
Will robots truly take over the work of humans?
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13 Must-Watch Movies for Aspiring Entrepreneurs
Entrepreneurship will make you life and cry and hope for a happy ending. Just like a good movie.
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Outdoor Advertising Is Conquering. Why Aren’t You Using It?
To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
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