An executive with the ability to communicate clearly through the written world can reap many benefits.
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Category: News
Why You’re Losing Email Subscribers (and How to Fix That)
It’s totally normal to lose some subscribers. But, caution: You may be annoying or angering your subscribers without realizing it.
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Don’t Just Do the Work. ‘Share’ the Work — With the World.
You’re not Amazon, so you probably can’t afford to host a global contest. But there’s plenty you can do to share as a daily practice.
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The Ability to Sell Will Make or Break Your Company, So Stop Underselling It
A clever marketing campaign will only take you so far.
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3 Exclusive Events for Top Entrepreneurs to Unplug and Recharge
Elite entrepreneurs are flocking to non-traditional events to build deep relationships with others at the top of their game.
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How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing
What if you could bypass Facebook and connect directly with customers?
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Free Webinar: Make the Most of Small Business Saturday and Kick Off the Holiday Season!
Learn how to think bigger about leveraging this holiday and using tech to better serve your customers and get insights that will help you grow.
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Want Higher Response Rates? Start Treating Your Sales Prospects Like People.
You can’t expect to sell anything if your prospects don’t trust you.
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Should Your Cannabis Company Hire a Publicist?
Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
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3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
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Actually, Cold Emailing Can Work for Small Businesses
There is a right way and many, many wrong ways to do it.
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The $62 Billion Reason to Improve Your Customer Experience
There’s a huge payoff to having a culture focused on outstanding customer experience. To get there, you need to do these four things.
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My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 14: New York Fashion Week.
Jessica Abo brings her book to life with a runway at New York Fashion Week.
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The Feds and the States Are Embracing Privacy Law — What That Means to Your Business
The point is to put consumers in the driver’s seat by clearly outlining data protection practices and reaffirming your company’s commitment to data protection.
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Where Would You Spend an Extra $50K in Your Marketing Budget?
Advertising or conversion optimization? Do the math before you answer.
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What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.
Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
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Low-Hanging Fruit: Why You Need to Be Selling to Those Dormant Customers
Remember those customers from the past? They may be willing to buy from you again (and again and again).
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